Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team. Content gates to collect viewers’ lead information.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . The Truth Intent Vendors Don’t Want to Talk About. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Hubspot

APRIL 26, 2023

But in the long run, having a pulse on when to walk away and disqualify leads will help you refine your efforts and make you a much more efficient, effective salesperson. You're competing with three or more vendors. And even if you turn down an RFP, that doesn’t mean the opportunity is lost. "If

Work Management 79

Work Management Lead Scoring Lead Ranking RFP 79

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. They plan to use lead scoring, as well. Right now the marketing automation industry couldn''t be hotter.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

SpotMe Blog

JULY 21, 2023

Common integrations include Hubspot , Salesforce , Marketo , or Veeva if you’re a life science or pharma company. 52 reviews) To find the event platform that meets all your event registration and other event needs, download our event RFP template and start sending it to vendors right away. #7 Reviews G2 Score: 4.5 (249

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

B2B Marketing Zone Posts

FEBRUARY 2, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I was humbled to see that they picked my book, Lead Generation for the Complex Sale for their list. I really do. But I can’t. It worked for Zappos.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. They then selected the top 15 vendors out of 100+ who achieved the best scores from the buyers, one of which is SpotMe.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Sprout Social

JULY 20, 2022

You can ensure that all stakeholder concerns are addressed during the vendor selection process with just a few hours of prep work. Defining your goals creates clarity, which leads to more informed decisions. As you move through vendor evaluations, this will help you identify which software will be most able to meet your needs.

Enterprise Management 78

Enterprise Management Digital Asset Management Work Management Social Media 78

Hubspot

JANUARY 30, 2013

With the convergence of pressures on marketers, it’s more important than ever that you find vendors (or better yet, partners) who understand your objective and have the technology, tools, and support to help you achieve your big, hairy, audacious marketing goals. Here are some ideas on how to optimize the RFP process to work for your company.

Enterprise Management 28

Enterprise Management RFP Work Management Marketing Management 28

Hubspot

DECEMBER 1, 2014

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. This question does not help you choose the right vendor.

Marketing Automation Services 28

Marketing Automation Services RFP Marketing Automation Automation 28

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. The replies are rolling in from the survey of vendor features that I mentioned last week. The replies are rolling in from the survey of vendor features that I mentioned last week.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120