Hubspot

APRIL 13, 2021

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. Context about Organization.

RFI 80

RFI RFP Marketing Proposals Vendors 80

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.

Examples 101

Examples RFP Lead Ranking Lead Scoring 101

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . In theory, intent data can potentially reveal depth of interest, helping you with lead scoring.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Hubspot

SEPTEMBER 4, 2019

This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team. Content gates to collect viewers’ lead information.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Terminus

OCTOBER 26, 2018

Leads are the high-fructose corn syrup of the B2B marketing and sales world. Just like sugar is a low-quality source of energy, leads are a low-quality source of pipeline. 3 Reasons Why Leads Are Bad for You. If your organization is like most, you’re constantly fighting an uphill battle to get more leads.

RFP 20

RFP Sales Qualified Leads Leads Lead 20

Hubspot

FEBRUARY 22, 2017

60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. Having an RFP from a new prospect show up unsolicited in your inbox can elicit a giddy response. Having an RFP from a new prospect show up unsolicited in your inbox can elicit a giddy response.

RFP 65

RFP Paid Search Agency Advertising Agencies Marketing Proposals 65

Hubspot

APRIL 26, 2023

But in the long run, having a pulse on when to walk away and disqualify leads will help you refine your efforts and make you a much more efficient, effective salesperson. And even if you turn down an RFP, that doesn’t mean the opportunity is lost. "If You’ll likely be working with a lower-level employee, rather than the decision-maker.

Work Management 79

Work Management Lead Ranking Lead Scoring RFP 79

Launch Marketing

JANUARY 24, 2018

By the time the RFP is out or before they ever talk to your sales team, their decision will likely already be made. And why not leverage those referrals as strong brand advocates in your marketing plan to further your business and generate more qualified leads? Generates qualified leads to boost your revenue.

Organization 54

Organization B2B Marketing Planning B2B 54

Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types. I excluded HubSpot because it is a fundamentally different product.)

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. With the right marketing automation platform, such as HubSpot, it’s easy to track prospects from their initial interaction to a sale. But there’s the catch. 3] AdWeek. [4]

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Attendify

AUGUST 7, 2019

Anderson, Guru: HubSpot is our marketing automation tool. We hosted the actual web page within HubSpot, and used Eventbrite for registration. We’re reassessing things for next year, but this year after someone registered, that data would flow back into HubSpot and then would also flow into Salesforce , our CRM.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. This could be a Contact Us or RFP form that they’ve filled out, or could be when someone downloads a guide, book, research report, or other piece of gated content. Content marketing is red-hot.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

FEBRUARY 8, 2023

A Hubspot survey found that 61% of sales teams that exceeded their revenue goals leveraged automation in their sales processes. The goal of this process is to create a more holistic, comprehensive, and accurate understanding of a prospect, lead, customer, or process. Take responding to RFPs (Request for Proposals) as an example.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. They plan to use lead scoring, as well. Right now the marketing automation industry couldn''t be hotter.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Hubspot

APRIL 29, 2014

There are other, less-talked-about ways you may be hurting the success of your CTAs -- and by extension, your lead gen. (You can find the errors in this SlideShare if you want to check yourself.). Let''s talk about those. You''re scared of using too many. It''s the primary "thing" you want your visitor to do, after all.

RFP 28

RFP Clickthrough Planning Blogger 28

Hubspot

MAY 7, 2014

Your blog comments section is a typically untapped channel that can not only lead to a more robust database -- but could actually bring in some of the best future customers you have because of how engaged and informed they are from reading your blog. It''s important to know that subscribers don''t equal leads. Relevant Post CTAs.

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28

SpotMe Blog

JULY 21, 2023

Common integrations include Hubspot , Salesforce , Marketo , or Veeva if you’re a life science or pharma company. 52 reviews) To find the event platform that meets all your event registration and other event needs, download our event RFP template and start sending it to vendors right away. #7 Reviews G2 Score: 4.5 (249

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

B2B Marketing Zone Posts

FEBRUARY 2, 2010

Best Books of the Decade for Marketing and Selling Services - B2B Lead Generation Blog , January 8, 2010 Rain T oday , a great resource for those who market and sell services, selected their Best Book s of the Decade for marketing and selling professional services. I really do. But I can’t. It worked for Zappos.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Sprout Social

JULY 20, 2022

Defining your goals creates clarity, which leads to more informed decisions. Pro tip : Outlining these concerns in a social media RFP helps vendors to remove themselves from your process if they can’t meet your security needs. Lead generation: Marketo. Users can create and edit leads from within the Sprout platform.

Enterprise Management 79

Enterprise Management Digital Asset Management Work Management Social Media 79

Hubspot

JANUARY 30, 2013

That's why we created an RFP for you to help evaluate your marketing software providers -- download your copy, form-free, here -- and wrote this blog post to show you how you can think about the RFP process. Here are some ideas on how to optimize the RFP process to work for your company. What's the award for?

Enterprise Management 28

Enterprise Management RFP Work Management Marketing Management 28

Hubspot

DECEMBER 1, 2014

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. Getting an arbitrary percentage from each vendor is not the right question for an RFP.

Marketing Automation Services 28

Marketing Automation Services RFP Marketing Automation Automation 28

SpotMe Blog

JULY 13, 2023

About the New Research In Action Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023 “Research in Action GmbH is a leading independent information and communications technology research and consulting company. Having a single source of truth when it comes to event data is gold for event marketers. #4

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Customer Experience Matrix

SEPTEMBER 23, 2010

Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.) These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot. The replies are rolling in from the survey of vendor features that I mentioned last week.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Hubspot

MARCH 9, 2015

After all, the marketing team is supposed to generate leads and assist the sales team in closing deals for the company. It could happen for many reasons -- the leads number could be down, the quality of leads could be down, or there could simply be clashing team priorities (among other things). The webinar is a close second.

RFP 28

RFP Paid Search Agency Allocation Marketing Automation Services 28

Hubspot

DECEMBER 28, 2015

Closed-loop marketing is when you can tie every single lead, customer, and dollar back to the marketing initiative that created them. If you decide to start evaluating different marketing platforms use this marketing automation RFP (Request for Proposal) kit to help you think through the various components of a successful solution evaluation.

Budget Management 28

Budget Management Spending Work Management Marketing Management 28

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. 9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010. Hubspot Review - LeadSloth , July 12, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Hubspot

OCTOBER 26, 2015

and anyone who interacts with a business has a role in shaping the brand, which is why we've created a very short survey to see what HubSpot means to you. Here is an RFP (request for proposal) template you can use to formulate your thoughts if you choose to reach out to agencies. Customers, employees, blog readers (sound familiar?),

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28