Vidyard

DECEMBER 12, 2017

By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc. Aberdeen, 2015) – Hubspot. Adobe, 2015)- Hubspot. Your Website. – Hootsuite.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

KoMarketing Associates

APRIL 7, 2021

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. 5) Segment lists to nurture leads through email campaigns. Pricing: Paid.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Lake One

JULY 1, 2020

People using LinkedIn are on it to network, promote themselves, and grow their businesses. The only difference is that you’ll be promoting content as the term suggests. Make sure the content you’re promoting is highly aligned with your persona. Hand-in-hand with sponsored content is lead generation. Sales Navigator.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Optinmonster

DECEMBER 14, 2021

Show targeted promotions : Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, etc. SeedProd is the best landing page builder on the market. HubSpot is one of the world’s top CRMs available.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

OCTOBER 26, 2012

More landing pages , you say? BUT WHERE ALL THE LEADS AT?! Several months back, I wrote an article about why landing pages are an indispensable part of marketing. But are you creating enough of them to really scale your lead generation efforts? Why You Need More Landing Pages.

Landing Pages 28

Landing Pages Buyer Personas Lead Gen Inbound Marketing 28

Hubspot

APRIL 4, 2014

Regardless, you should know that you don''t always have to take on huge campaigns to move the needle -- sometimes little changes can make a big difference, especially on your landing pages. But even focusing on landing pages alone to increase lead gen can feel daunting. Do you start by testing the headline?

Landing Pages 28

Landing Pages Conversion Mobile Marketing Lead Gen 28

LeadSquared

OCTOBER 6, 2016

Companies spend months patiently creating a relationship with their audience – the ‘jabbing’ if you may, until the right moment arises and they land the perfect ‘right hook’ with campaigns or offers that they hope will get the cash registers ringing. Post links to your offer landing pages directly on your page.

Facebook 52

Facebook Paid Search Agency Ads Generation 52

Unbound B2B

JANUARY 10, 2023

Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Lead generation is one of the most critical aspects of a marketing strategy. Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Hubspot

JULY 2, 2012

Do the lead generation benefits have to end so soon? They certainly don't, so you figure you need to launch another few rounds of promotion for your offer to get those conversions climbing again -- but how are you supposed to do that without seeming like you're recycling old gifts? How to Re-promote Your Offers on Social Media.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Use these ideas as inspiration for your next lead gen campaign. Let’s get cooking.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Ranking 145

Hubspot

JANUARY 10, 2014

Landing pages? Many companies make the mistake of only using one or two channels to market to their leads. You may be thinking, "Of course I use social media to promote my marketing campaign!" Think of each social post as an advertisement for the core piece of lead gen content.". What will work best for you?

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

SEPTEMBER 9, 2020

While B2C companies could easily launch an ad for a product and see ROI roll in, the platform has also enabled B2B companies aiming to sell higher-priced offerings to connect their CRM and generate leads via lead ads or landing pages. If you don't already have a subscriber list, there are a few ways to create one.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Hubspot

MAY 23, 2014

Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). I got along really well with my new boss, and when I started talking about doing more blogging and social for lead gen she was really supportive.

Hubspot 28

Hubspot Lead Ranking Lead Scoring Sales Qualified Leads 28

Hubspot

JANUARY 15, 2013

Not in the video itself, or even the blog post we used to promote it. Because we weren't looking to use that video directly to get new leads. Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. just not something so high-commitment as becoming a full-fledged lead.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

JANUARY 9, 2012

If a piece of content is consistently doing well, you don't even have to update it to squeeze more leads from it. Just leverage its success by linking to new lead generation content you've created that you want to promote. Let's use HubSpot as an example. Connect with HubSpot : Change the Content Asset Type.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Educational Courses Are Lead Gen Machines. HubSpot was clearly onto something.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Hubspot

APRIL 23, 2012

During the editing process, add video annotations that include a link to one of your landing pages. Then at the end of the video, include the URL for that landing page again -- something people in the video industry call a bumper. Take a look at one example here: News & Awards Pages. Here's how it worked.

PR 28

PR Lead Gen Top of Funnel Leads 28

Lake One

AUGUST 4, 2020

Video is a great and often overlooked tool when it comes to lead generation and prospecting. Especially for things like email nurture sequences (drip campaigns), it’s a nice way to break-up the content that’s in the emails and get your lead’s attention. If only there was something that could help with that.

Video Marketing 52

Video Marketing B2B Marketing Marketing Management Planning 52

Hubspot

DECEMBER 1, 2015

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. These assets offer a more controlled -- but not overly promotional -- message about your company. Paid Media.

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

JUNE 16, 2016

For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits. 2) Add opt-in checkboxes your landing pages.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

OCTOBER 19, 2012

So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. 8 Lead Gen Opportunities for Your Business Blog. But have no fear! Within Individual Articles.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

SEPTEMBER 2, 2014

The logic behind this was, rather than making visitors click through to a landing page in order to subscribe to our blog, we''d allow them to subscribe right there at the bottom of the post -- saving them the extra click, and reducing friction for conversion. Blog Post B: Full Lead Gen Form. Test Results. I know, right?

Top of Funnel 28

Top of Funnel Lead Gen Conversion Landing Pages 28

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Educational Courses Are Lead Gen Machines.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Step 2: Create a Blog Subscription Landing Page. That isn’t exactly the optimal way to promote blog subscription, is it? A landing page

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 8, 2013

Just like any other promotional plan, you need to create SlideShares with their distribution in mind. So, if you''re looking to promote your SlideShare on your blog, take a step back for a second and think about how you want to use SlideShare to tell a story on your blog -- and maybe even generate some leads. Let me explain.

Promotion 28

Promotion Storytelling Distribution Template 28

Optinmonster

MARCH 13, 2024

Here’s a quick summary of the social media campaign we created to promote the Black Friday sale: First, we created an offer we knew our audience would love: a chance to win a brand-new 13-inch Macbook Pro. The content that you behind sign-up forms or paywalls is called gated content or lead magnets.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

SEPTEMBER 12, 2018

For example, a HubSpot content creator can write an article that teaches realtors how to use the inbound methodology to attract homebuyers, but she shouldn't try to write about the real estate industry itself. Realtors know far more about their customers and how the industry operates than HubSpot content creators do. Confirmation Bias.

Lead Ranking 74

Lead Ranking Marketing Qualified Leads Open Rate Buyer Personas 74

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

NOVEMBER 8, 2011

Once they like you, present them with a valuable content offer that they can obtain directly from a form on your page. Top for HubSpot Customers: The HubSpot Welcome App makes doing this extremely easy.). Set up a targeted landing page for this content, and share the link exclusively on your Facebook page.

Facebook 28

Facebook Tactics Leads Lead 28

Hubspot

MARCH 26, 2012

How B2B Marketers Can Generate More Social Media Leads. Use landing pages with forms to collect new leads. If lead generation is new to you, the best way to generate leads is through a landing page with a form. Occasionally, directly promote landing pages via social media.

Social Media 28

Social Media Sales Qualified Leads Generation Paid Search Agency 28

Hubspot

JANUARY 13, 2014

HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. Is it optimized for lead gen? 2) Traffic Source Breakdown. Social media?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

MAY 30, 2012

But today, Facebook is rolling out a new tool that enables page admins to extend the reach of their page's organic content. Introducing 'Promoted Posts'. You can promote any type of post you can create in your page's sharing tool, including status updates, photos, offers, videos, and questions.

Promotion 28

Promotion Facebook Budget Programs Click Rate 28

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals. webinars, ebooks, downloads, etc.)

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

AUGUST 21, 2013

All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click. This is how it looks: We put these check boxes on all of the forms we use for lead generation -- on landing pages for offers we use to convert visitors into leads.

Opt-out 28

Opt-out Opt-in Landing Pages Ad Frequency 28