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An Introduction to Black Hat SEO

Hubspot

Black hat techniques include keyword stuffing, cloaking, and using private link networks. Keyword Stuffing. Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. Black Hat Techniques in SEO.

SEO 76
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The Ultimate Guide to Google Search Console in 2018

Hubspot

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What is this sorcery? What’s CTR?

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

For example, web pages are linked with anchor text that may not have anything to do with the content of the page, but anchor text is used in an attempt to rank for specific keywords. You’ll start ranking multiple sites for low competition keywords. The more sites you can build around the same product, the easier it will be to manage.

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

If you''re not hip to the SEO lingo, link schemes are "any links intended to manipulate PageRank or a site''s ranking in Google search results. Clearly, the above example is a blatant example of keyword stuffing and should absolutely be avoided. It''s like my favorite analogy about diet pills," said HubSpot SEO Manager Rebecca Churt.

Press 28
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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

A link from another site will improve your SEO, especially if that site has a high PageRank. Internal Link - A link from one page to another on the same website, such as from your homepage to your products page. Keyword - A word that a user enters in search. Page titles should contain keywords related to your business.

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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. I mean, what''s the worst that could happen?

SEO 28
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5 Marketing Action Items from Twitter's Search Update

Hubspot

This new update to the Twitter Search interface recommends people to follow based on a keyword phrase. The top four users for a keyword are constantly displayed. Optimize Bio and Tweets for Important Keywords - Twitter's Search update makes it even more important to include relevant keywords in your Twitter bio and messages.

Twitter 28