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4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

Hubspot

One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information is great for figuring out if a LinkedIn Group you own is active or not, but it's also a great way to gain insights for generating leads from LinkedIn.

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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

At HubSpot, we call this "smart content.". Including quotes on product pages is especially interesting. Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. In Lead-Gen Content. 13) Include case studies in your lead gen efforts.

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B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Directive Agency

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. It’s important that you know the difference between demand generation and lead generation before we get started.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Social Media Facts and Stats. by Social Media Today.

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7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

Hubspot

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers. But an even better method is to leverage a call for more content.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Our main approach for getting qualified leads for our business (and those of our clients) is to run Facebook ads with interesting video that is not selling, but about the topic. Then we hit those people with video testimonials and offers, before completing the funnel with lead gen ads which work really effectively for us. . .