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B2B SEO:  Topic Clusters, Not Keywords

Envy

They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. How to research topic clusters for inbound marketing B2B. To build an effective inbound marketing strategy , marketers need to think about ranking for keyword clusters instead of individual keywords.

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How to Get Started With Paid Search [Free Guide]

Hubspot

It's important to make clear that paid search is not a replacement for anything , but should instead be used to complement other inbound marketing strategies. When you think about how you should use paid search, one of the best ways to think about it is to use it as a complement to your inbound marketing efforts.

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Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers

Hubspot

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. Hummingbird has been live for several weeks now, so if you haven’t noticed any dramatic changes in traffic recently, you''re probably in the clear. Nothing new for inbound marketers, right?

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The Ultimate Guide to Internet Marketing

Hubspot

The campaign reached five billion media impressions , increased Under Armour’s women’s sales by 28 percent , and pulled in an additional 42 percent of traffic to their website. Companies often use email marketing to re-engage past customers, but a “Where’d You Go? The Best of B2B Marketing Content: 10 Examples. Email: JetBlue.

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What Is a CDN? [FAQs]

Hubspot

Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". Every marketer loves website traffic, but on occasion your website can get a rush of traffic all at once.

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What Is Social Selling? Everything Your Company Needs to Know

EveryoneSocial

The concept is very similar to that of inbound marketing , which HubSpot pioneered back in 2006: the goal is to improve overall sales and marketing efficiency by building more substantive relationships with target audiences. Direct traffic: Audiences who visit your website by typing your URL into your browser.

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Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Hubspot

The inbound marketing movement, however, has helped bridge the gap that divides brands and publications. Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly.