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B2B SEO:  Topic Clusters, Not Keywords

Envy

They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. Why do Wikipedia and Wiki pages usually come up first in your searches? The topic cluster tool on HubSpot. Go to Marketing>Website>SEO>Topics in your Hubspot account. Search engines love this!

Keywords 118
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The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts.

Keywords 247
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Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers

Parse.ly

The approach transformed its business; traffic to the website has skyrocketed, and 90% of IMPACT’s 7,000 monthly leads are organically driven through its content. It’s no wonder HubSpot named IMPACT Partner of the Year in 2017 and 2018. 3) Make your content accessible: Wikipedia-like entry points and (gasp!) ungate more content.

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What Is a Blog, & Why Should You Create One

Hubspot

For instance, HubSpot blogs about various topics concerning marketing, sales, and service because HubSpot sells products related to those three subjects -- so, more than likely, the type of readers HubSpot's blog attracts are going to be similar to HubSpot's core buyer persona. That's where your blog comes into play.

Wiki 100
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The Plain English Guide to Google's Knowledge Graph

Hubspot

Before I began writing at HubSpot, I worked at two small businesses. To gather all this information, Google officially refers to three high-quality sites to collect data: Wikipedia , Wikidata , and CIA World Factbook. Make a Wikipedia and Wikidata page. Creating a Wikipedia page is actually fairly intuitive. Really small.

Google 66
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How to Get Started With Paid Search [Free Guide]

Hubspot

Paid search is a great way to do landing page A/B testing because it allows you to direct traffic to your choice of pages, split this traffic to different pages, and ultimately find the pages that convert at the highest rate. This is called A/B testing, a very important and highly recommended practice for optimizing your landing pages.

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10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Moz

Generate traffic to the URL. That's simply generating traffic to the new content. Now there is some debate whether traffic is a ranking signal. There are some old Google patents that talk about measuring traffic, and Google can certainly measure traffic using Chrome. It's external signals. Generate search clicks.

SEO 64