How to Report on Leads, MQLs, and SQLs in HubSpot
SmartBug Media
MAY 12, 2023
What are leads, MQLs, and SQLs? What is a lead? Typically, a lead has filled out a form with more than just an email address, often for some sort of content-based offer on your website. Companies use the lead lifecycle stage for general, broadly appealing, or top-of-the-funnel offers.
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