SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. How to use marketing automation software. Lead nurturing.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

PureB2B

JULY 26, 2021

The strategy will incorporate both outbound and inbound marketing. Many businesses like startups, small local businesses, and big companies with limited marketing budgets may struggle with outbound marketing risks and costs. Content Marketing. It is an important part of inbound marketing.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Directive Agency

JULY 7, 2017

Why Email Marketing Isn’t Going Anywhere for B2B. In the B2B space, search marketers are often dealing with elongated sales cycles that call for long lead nurturing campaigns. So, you need to keep after your leads after that initial marketing interaction. Free Consultation. Consistency is key!

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Blog content creation is a top priority for marketers. So without further ado.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

MARCH 15, 2012

If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. If you're the awesome inbound marketer I know you to be, you're an avid blogger who is always looking for a hot new article topic. Leverage Your Blog.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Golden Spiral

JULY 2, 2021

70% of marketers are actively investing in content marketing. Content Marketing Strategy ” is the most searched query related to content marketing. The copy must contain the right keywords and promise to do what it set out to do so that it ranks in SERP. Semrush ]. The landing page itself has two jobs.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. The end goal for the majority of marketers? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

SmartBug Media

MARCH 18, 2020

They are add-ons to your search ads on Google SERPs (Search Engine Results Pages). HubSpot is one of our favorites and is a highly useful tool for tracking leads. Ad extensions include site links, callouts, structured snippets, reviews, and price.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

NOVEMBER 23, 2011

There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts. 11 Ways to Screw Up Your Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Directive Agency

MAY 26, 2017

Social Media has been a tangential part of search engine marketing for some time now. If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. You marketing team should be creating content that engages and educates readers. Our core PPC service page.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

SEPTEMBER 7, 2016

While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Properly executed Inbound Marketing tactics are 10 times more effective for lead conversion compared to outbound methods. 8] HubSpot. [9]

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Hubspot

JANUARY 14, 2014

Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. A marketing automation tool is a big monthly cost and you already do email marketing. Inbound Marketing Comes First.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Paid Search Agency 28

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content). has acquired around 26,150,750 backlinks.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Facebook Lead Ads. You should also integrate Facebook Lead Ads into your social media strategy. Google researchers ran statistical models on their SERPs to find out if paid search eats up organic traffic.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

JANUARY 9, 2013

Here are 30 careless mistakes we've seen marketers make that have the potential to totally mess with the effectiveness of your marketing. In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Remember, marketers: Haste makes waste!

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

accelerate agency

FEBRUARY 26, 2023

The best marketing agencies will be happy to put you in touch with existing or previous clients. Types of SaaS marketing SaaS marketing is a nuanced and varied endeavor. Look for a marketing agency that has strong content partnerships, so that you can get your content featured around the web.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The best marketing agencies will be happy to put you in touch with existing or previous clients. Types of SaaS marketing SaaS marketing is a nuanced and varied endeavor. Look for a marketing agency that has strong content partnerships, so that you can get your content featured around the web.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The best marketing agencies will be happy to put you in touch with existing or previous clients. Types of SaaS marketing SaaS marketing is a nuanced and varied endeavor. Look for a marketing agency that has strong content partnerships, so that you can get your content featured around the web.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Single Grain

JUNE 8, 2021

Inbound marketing depends strongly on user experience (UX). To create an ideal customer profile, you need to have an in-depth knowledge of the target customers, especially qualified leads. Thousands of websites compete for keyword rankings and if you fail to optimize properly, you’ll find yourself pushed down the SERPs ladder.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

Single Grain

JUNE 23, 2020

How Does Content Marketing Work for Inbound Marketing? Inbound marketing is the practice of attracting customers through engaging, relevant content. In contrast, outbound marketing relies on sales calls, social ads and email campaigns that actively reach out to the customer. Get A Free Consultation.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Hubspot

JUNE 9, 2012

Gather round, inbound marketers. Which is totally understandable, because holy cow do people pump out a lot of content these days (that's good though; keep doing that inbound marketers). HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing. I have a story for you.

Lead Nurturing 28

Lead Nurturing Social Media Social Marketing Media 28

Hubspot

JUNE 18, 2012

Take a cue from companies like GE and even us here at HubSpot. And HubSpot? That company that sells marketing software (yawn)? Check out the screenshot below of the HubSpot Unicorn's Instagram feed, which tells more of a story about the HubSpot brand than words ever could. pages and pages of copy.

Content 28

Content Paid Search Agency Lead Scoring Lead Ranking 28