how-to-embrace-the-future-of-b2b-influencer-marketing 
Webbiquity
FEBRUARY 28, 2023
The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8
Vision Edge Marketing
MARCH 26, 2024
Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Undeniably, technology’s influence on customer connections is skyrocketing. Mine sure is! But this post is about a bigger category – technology.
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Webbiquity
JULY 11, 2023
Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. But how do you go about creating and managing such partnerships? Here, the influencers are not merely social media sensations but bona fide experts who have earned their stripes in the industry.
Binary Demand
FEBRUARY 26, 2024
The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. But AI’s influence doesn’t stop there. Even everyday tasks get an AI makeover.
Marketing Insider Group
OCTOBER 21, 2021
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.
Webbiquity
JUNE 21, 2022
Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Image credit: HubSpot.
Webbiquity
NOVEMBER 18, 2021
Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events. Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events.
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