help Storytelling Related Topics 
Writing on the Web
MARCH 19, 2015
Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do. In fact, a storytelling gene (FOXP2), discovered in 2001, gives us the physical and neurological skills needed to speak words rapidly and precisely. Yet, some of us are better storytellers than others.
Writing on the Web
OCTOBER 30, 2014
Storytelling and personalization is the key piece in content marketing as I see it. Knowing and communicating your back story – the background about the why and who of your business – is especially important in service businesses where people hire you to help them solve a problem. I can help.
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Writing on the Web
MARCH 26, 2015
As I mentioned in my last post , storytelling is persuasive because it’s an innate skill that has evolved over centuries — something we all know how to do. If you need help, check out my free download, Shortcuts to Publishing a Leadership Blog. You need emotional elements to make your personal story come alive.
Writing on the Web
APRIL 8, 2015
Offer Help. It’s important to know you can access help without incurring huge costs.”. Next, tell them who you are and what you can do to help solve their challenges. Next, tell them who you are and what you can do to help solve their challenges. Remember to keep the focus on the reader and how you can help them.
Writing on the Web
APRIL 25, 2011
Storytelling and personalization is the biggest missing piece in content marketing as I see it. It’s especially important in service businesses where people hire you to help them solve a problem. Storytelling is the best way to do that. People are good at writing about what they know.
Writing on the Web
SEPTEMBER 24, 2014
It can also help identify what drives your readers; what content resonates with them. As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Storytelling.”. Two weeks ago I posed the question, “ what makes you mad?
Writing on the Web
NOVEMBER 13, 2013
As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Storytelling.” Sure, you know it when you read it, but what are the essentials? It depends on who you’re writing for. It’s black and white.
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