The Effective Marketer

JUNE 29, 2011

Print small reminder cards and give to people that stop by, and check with show organizers if you can do a prize drawing during your session (good for driving attendance). Marketing’s goal is to help out with sales efforts and interact with customers and prospects. Show organizers came over to check how things are going?

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

FEBRUARY 9, 2012

I was pleasantly surprised when they decided to attack the core of the problem by saying “ It can be common for organizations that implement an inbound marketing strategy to see an early lift. The mixing of both Inbound and Outbound Marketing programs helps with: Brand recognition. Making prospects speak your language.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 27, 2014

It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques. Simple and clean design to emphasize the key aspects of the webinar will help conversions.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 20, 2011

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Infrastructure. Process Planning. Program Execution. Measurement. I couldn’t agree more.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

APRIL 3, 2012

Tech support is the low-hanging fruit where you could have a message talking about how to make the most of your product, give a tip that will help them with the product, or talk about a solution for a problem people have been encountering lately. Customize the message for each department.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

JANUARY 17, 2012

Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Organize and plan products. The guide also includes “more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.”

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

JANUARY 17, 2009

Effective managers in general are good at taking the responsibility of communicating their decisions to the organization, ensuring everyone is on board and aware of what will happen. Marketing, after all, affects every part of the organization. This shows that marketing is involved in almost every aspect of a company’s operations.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 25, 2009

Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions. Organizing your tasks There are several methods of organization being one of the most popular with technology folks the GTD (Getting Things Done) system.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

MARCH 24, 2011

Because the solution to the disconnect facing marketing and sales today is to fix the “lead problem&# , once leads are better qualified the two organizations can be friends again. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

DECEMBER 8, 2010

Some of the issues discussed were: Who manages and who owns the CRM system in your organization? what is working best for you and what patterns can you see in your history that will help you fine tune your automation programs. How do you setup your scoring system for inbound leads? What is the hand-off process with sales?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

JANUARY 5, 2009

This question when rephrased will help you focus. Getting back to these basic principles can help marketing to “reset” and come up with a plan for action that will drive the organization in the right direction. Principle 2: Ask “what is right for the enterprise”? Where is the company headed? What’s the mission?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

APRIL 6, 2009

In the last show [name] that I managed I had to negotiate with the show organizer, involve the transportation company, and come up with some creative ways to get our stand up on time, which gave me a much better understanding of how trade shows work”. Some of these simple gestures go a long way towards helping you land the job.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JANUARY 13, 2009

We all have way too much on our plates to be concerned with every little detail of our marketing plans, after all that’s why we have people in our teams that (hopefully) can help us with some of the tasks. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Like Be the first to like this post. Thanks for doing the reviews.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

APRIL 10, 2012

Although “email marketing” is the name of the game, there are actually many pieces you have to put into play and organize in order to make the most of it. In addition, the Marketing Automation software will help get people who responded to your email campaign into a lead nurturing process. Click to Enlarge.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

JULY 28, 2015

But you have to insist and enlist the help of the senior sales reps and execs to make sure they support the key messaging and value proposition you are creating in marketing and why the sales decks were created this way. The problem is not just with the sales team, is with how you are training them. I know this first hand.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Very helpful article. Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100