ANNUITAS

JANUARY 7, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization. Happily ever after, right?

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

ANNUITAS

OCTOBER 4, 2016

Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Here are a few marketing automation hacks you need to try: Tokens-.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization. Happily ever after, right?

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

ANNUITAS

OCTOBER 4, 2016

Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Here are a few marketing automation hacks you need to try: Tokens-.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. It matters, and all helps to attain your goals. As my favorite marketer Seth Godin says, “Strive to be missed.”

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

ANNUITAS

OCTOBER 27, 2023

We also believe the company needs a dose of a Perpetual Growth Engine strategy — i.e., a true methodology — to help guide the connectivity between these elements. to help the customer along their journey. To move beyond core productivity gains (i.e., The addition of Copilot does two positive things for marketers.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. The four points below will help you get started in the right direction: Build a Strong Foundation-. Author: Taylor Enfinger @taylorenfinger is Marketing Automation Consultant (Marketo) for ANNUITAS.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MARCH 4, 2020

Matt Bilotti with Drift captures this POV in a great post : Over the last few years, Growth Marketing has helped re-define the goal of marketing. How can we tackle the challenges of modern Growth Marketing and help the discipline to evolve and mature? The vision of customer-centric and lifecycle-aware demand marketing remains solid.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

MAY 13, 2020

A Nielsen blog post notes : Marketers in every industry have one common goal: Prove that marketing efforts help drive more revenue… . Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend? What do we mean by lift? Incrementality.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

ANNUITAS

AUGUST 27, 2020

You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality. More importantly, how can we frame a conversation that convinces our buyer that we understand who they are and how we can help?” ” Conclusion.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

APRIL 24, 2014

If you try to work with a publication to sponsor and email to their list, for example, they will be able to help you focus your mailing on director-level (or higher) IT contacts. So many of the vendors that we, as B2B marketers, work with are not equipped to focus on accounts instead of individuals.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

ANNUITAS

MAY 28, 2015

Part of any successful deployment of technology requires a lot of work on the front-end to help teams work together and become organizationally aligned. At ANNUITAS we help marketing and sales align in what we call a Lead Management Framework℠ session. How to build alignment?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

MARCH 31, 2015

There are many things to consider to help ensure event success, however, fundamentally it comes back to understanding your buyer. Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount. How to maximize event effectiveness?

Tactics 100

Tactics Planning Demand Generation Lock-In 100

ANNUITAS

FEBRUARY 19, 2015

It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

APRIL 8, 2014

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Jenny shared some interesting workflow and data validation scenarios that were laser-focused on addressing the data relationship between records in CRM and Marketo. What has driven rise of Amazon?

Marketo 100

Marketo Demand Generation Buying Cycle Lead Scoring 100

ANNUITAS

SEPTEMBER 9, 2011

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. We just need help in actually making it happen.” Adjacent to them with more than significant displays were Pardot & Silverpop.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

MAY 19, 2015

There is no shortage of webinars, eBooks, seminars, user groups and classes designed to help marketers become better in our jobs. Don’t wait on others to help you develop new skills. Take the initiative and commit to attend a webinar a month for your own skills development or start with a class a quarter.

Webinar Metrics 100

Webinar Metrics Class Marketo Demand Generation 100

ANNUITAS

JUNE 15, 2011

Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. They deliver content to sales that they can use to help propel deals through the pipeline. In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage.

Paid Search Agency 100

Paid Search Agency Companies Generation Top of Funnel 100