Paul Gillin

JUNE 18, 2013

A journalist contacted me with some questions about social media marketing that I hear quite often. These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important. Be helpful and sales will come. Don’t be silent.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 16, 2014

Three companies that do an outstanding job of advocating for the small business customer are American Express (with its Open Forum small business community and annual Small Business Saturday promotion, among other things), Intuit and Constant Contact , the Massachusetts-based e-mail marketing company. This press release has more.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Both turned out to be promotions for companies exhibiting at the conference. And then I thought about what that says about the state of direct marketing today. Dump the Junk.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JULY 14, 2010

After about 20 minutes hour of waiting, I pulled out my smart phone to check Twitter. As I made my way slowly northward that night by alternative means, I kept an eye on the CalTrain Twitter feed but could find nothing to explain the outage that had stranded thousands of people in one of the nation’s busiest rail corridors.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

MARCH 1, 2011

There’s also a Blogger’s Choice Award, whereby a randomly selected blogger who helps promote the program (like me) gets to choose an applicant to receive a $1,000 cash grant. You can also follow #ctkgrant on Twitter. Your poem will also be made into a song by written and recorded by a man who’s got an incredible story to tell.

Blogger 50

Blogger Twitter Course Promotion 50

Paul Gillin

OCTOBER 11, 2012

Success in social channels is all about helping other people. Instead of “Spot Market Pricing, New Services Fuel Amazon GovCloud Growth,” try “What You Need to Know about Amazon’s Government Strategy”. Don’t just copy and paste the promotion from a webcast. Don’t Copy From Twitter. Think of the context, too.

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Linkedin Webinar Metrics Tips Webcast 50