Remove help

Onalytica B2B

article thumbnail

How to Market to Millennials

Onalytica B2B

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. USER-GENERATED CONTENT. EXPERT OPINIONS.

article thumbnail

#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

Onalytica B2B

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Think a million a day sounds like a lot? It’s been huge. And for what?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Employee Advocacy Just for B2B?

Onalytica B2B

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. The focus for influencer marketing and employee advocacy programs in B2B tends to be more focused on industry marketing and topical thought leadership rather than brand and product marketing.

article thumbnail

8 Tips for B2B Christmas Marketing

Onalytica B2B

B2B brands typically do not leverage opportunities throughout the festive season in their marketing activities, simply because they’re not too sure what to do and whether it is really worth it. However, before we eat ourselves into a food induced coma, I have 8 tips which B2B marketers can still implement as we head into December.

article thumbnail

Interview with Jamil Ahmed

Onalytica B2B

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Location: Bangladesh. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE.

article thumbnail

Interview with Lilach Bullock

Onalytica B2B

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? Location: London, United Kingdom.

article thumbnail

Telecoms: Top 100 Influencers and Brands

Onalytica B2B

The market is in decline due to large-scale rollouts of 4G networks in the US and China, the world’s two biggest economies, coming to an end. This insight was echoed in another recent article suggesting that telecom service providers across the globe are facing challenging market conditions. Twitter Handle. Twitter Handle.

PageRank 100