Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Are you a social media forager?

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

SEPTEMBER 23, 2014

To support the campaign of this type, I always develop and design a social media news release (SMNR) — a microsite — to make it as easy as possible for all the bloggers I pitch. Of course, there was the prominent link to the Mizuno Running News SMNR microsite — then off they went. Three Times’ a Charm.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80