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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Use Twitter, Facebook & LinkedIn for Content Marketing? Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Patsi Krakoff ( @Patsiblogsquad ). Statistics.

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15 B2B case studies show how content marketing drives ROI

Biznology

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Maersk now has more than 1.5m

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Social Networks (including FB, Twitter, etc.). While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Follow their directions to a T (or don’t engage them at all). Forums (including bookmark & link aggregators). Engage before befriending before pitching.

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Earned-media micro-influencer marketing master class

Biznology

Social Networks (including FB, Twitter, etc.). While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Follow their directions to a T (or don’t engage them at all). Forums (including bookmark and link aggregators). Engage forum owners directly, don’t jump in there!

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3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Paid content includes MAT releases , sponsored content and advertorials.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These visuals work extremely well to draw attention to social media messages, and we’ve seen such graphics dramatically increase our click-through rates on Twitter. Microsites. AT&T supports a social cause with a microsite while also building awareness for its new app. Advertorials. Twitter Chats.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These visuals work extremely well to draw attention to social media messages, and we’ve seen such graphics dramatically increase our click-through rates on Twitter. Microsites. AT&T supports a social cause with a microsite while also building awareness for its new app. Advertorials. Twitter Chats.