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Content Takes Center Stage

Ambal's Amusings

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites.

Microsite 100
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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. If the prospect is later in the buy cycle, the website must engage the prospect and guide him/her to the next step- a call-to-action phone call, email, or web form. Social Media.

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. If the prospect is later in the buy cycle, the website must engage the prospect and guide him/her to the next step- a call-to-action phone call, email, or web form. Social Media.

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Web Presence Optimization, Reloaded

Webbiquity

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

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Web Presence Optimization, Reloaded

Webbiquity

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.