Chris Koch
DECEMBER 2, 2011
It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.
Chris Koch
DECEMBER 2, 2011
It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.
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Marketing Insider Group
NOVEMBER 4, 2010
The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? 5% conversion rate of mostly unqualified leads. Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"
Marketing Insider Group
NOVEMBER 4, 2010
The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? 5% conversion rate of mostly unqualified leads. Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"
EMagine B2B Blog
AUGUST 4, 2014
There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. A Multi- Network Effort.
Industrial Marketing Today
JULY 14, 2010
What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
Sprout Social
NOVEMBER 30, 2020
It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. Brands like Netflix have dedicated Twitter accounts based on geography, some of which look starkly different from their main account.
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