Beyond the Obvious – Drilling Down on B2B Buyer Personas
FunnelEnvy
SEPTEMBER 18, 2023
The idea is to translate the raw traffic like this: Into information to help you fill out a buyer persona template, like this: Source: Hubspot Why Buyer Personas Work The buyer persona helps craft tailor-made experiences for every buyer category. Psychographics: Interests, values, lifestyle, personality traits.
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