FunnelEnvy

SEPTEMBER 18, 2023

Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. Psychographics: Interests, values, lifestyle, personality traits. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Be more mindful about how you use your time; brainstorming on the best ideas for optimization of time can help in building guidelines to improve productivity and can save some valuable time wasted on the lesser important meetings.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Valasys

FEBRUARY 17, 2020

The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. The ‘fit’ & intent-data. Marketers can follow guidelines and industry benchmarks on the best time to post & share content.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

JULY 16, 2019

.” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices. However, it’s important for companies to streamline the data & use it only in conjunction with the most relevant business KPIs of an organization. These often also have discount offers).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40