Convince & Convert

SEPTEMBER 30, 2010

I had an interesting phone call with a prospective client. The reason this prospective client was calling me was because the firms he had shortlisted did *not* have explicit ROI objectives, and he was now terrified since he believed he was dealing with snake oil salesmen. He’s @techguerilla on Twitter. Sounds reasonable, right?

Social Media 149

Social Media ROI Guerilla Marketing Media 149

ANNUITAS

FEBRUARY 23, 2012

It is here that many vendors seem to go back to guerilla marketing tactics, believing that their mission is to gather as many names of passersby as they can. Just 30 minutes is all I need to walk you through this demo and show you how I can help you grow your business faster.” To make matters worse, it seems like these calls never end.

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

Hinge Marketing

AUGUST 9, 2016

How can professional services providers—with clients to help, staff to manage, and hands to shake—assess whether their marketing approach needs a tune-up or a teardown? Maybe they find a helpful post on an industry blog published by an unfamiliar firm. This isn’t guerilla promotion. Strong content has a couple of key attributes.

Thought Leadership 48

Thought Leadership Webinar Metrics Work Management Guerilla Marketing 48

Hinge Marketing

MAY 18, 2016

How can professional services providers—with clients to help, staff to manage, and hands to shake—assess whether their marketing approach needs a tune-up or a teardown? Maybe they find a helpful post on an industry blog published by an unfamiliar firm. This isn’t guerilla promotion. Strong content has a couple of key attributes.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Business Work Management 49

Hinge Marketing

NOVEMBER 26, 2014

In the first post on The Road to Revenue , we learned that buyers are going online in droves to solve problems and find service providers who can help. This isn’t guerilla promotion. What are some typical client problems that you help to solve with your knowledge? The Keys to Great Content. It should be: Educational.

Guerilla Marketing 48

Guerilla Marketing Marketing Proposals Work Management Marketing Management 48

Computer Market Research

MAY 24, 2017

Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively. As a market leader in SMB on-demand collaboration, we have helped 5000 businesses around the world connect with their clients to create the most versatile, personal live demonstration meetings on the market today.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. A PR agency can help communicate with your stakeholders and publics, attain media coverage, and plan your event. While this event is planned internally by INBOUND, it's a good example of the type of event that a PR agency could help plan. A PR agency can help with that.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Convert

JUNE 28, 2021

In my line of work, I have helped plenty of companies flip the situation. And may just have been the most well-executed example of guerilla marketing we’ve ever seen. Flip the mental switch and think of them as people with a problem… Folks you really want to help. You Have a Purpose Problem. That move was edgy.

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52

Hubspot

JANUARY 21, 2016

Have there been successful companies who forged the path to success totally grassroots guerilla style? Knowing your audience is critical to establishing a mutually beneficial relationship between you and them, and relationships are what get your prospects to become happy, returning customers. It’s that simple.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. How does your solution help them achieve their goals?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. On the positive side, AI can be a helpful tool in terms of generating ideas and headlines.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Sage Marketing

JULY 10, 2023

Instead, develop a marketing plan that incorporates all the elements you believe will help your company reach its goals. Clearly defining your strategy will help you make informed budgeting decisions. This is where lead nurturing activities and guerilla outreach campaigns come into play. Last but not least – Be creative.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Single Grain

AUGUST 15, 2023

Here’s a concise list to help you make the right choice in your marketing agency: Conduct Marketing Research : Investigate the agency’s performance, client testimonials, and results. Their social media experts help you build and manage communities over platforms like Twitter, Facebook, and Discord.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Circle Studio

OCTOBER 12, 2017

Understanding the meaning of marketing terms is not only helpful for working alongside your firm’s internal marketing team, but also vital in conversing with your marketing agency. We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

DivvyHQ

DECEMBER 12, 2017

Content’s Impact On Target Buyers & Prospects. As we get deeper into micro-storytelling, we will need metrics that help us understand how they piece together to measure customer engagement.” Warren Whitlock , Senior Advisor, Guerilla Marketing. Content Amplification & Promotion Efforts. Content Team Effectiveness.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

SnapApp

JANUARY 23, 2018

So I was so excited to get the chance to dig in with a former colleague of mine – and friend – Andrea Puhak , Director of Content at Resonate , a martech startup that’s marrying proprietary consumer data and behavioral data to give you insights on every single one of your customers and prospects. How did the idea come about? But free drinks?

Campaigns 63

Campaigns Account Based Marketing Guerilla Marketing Peer-to-peer 63

Single Grain

JULY 22, 2022

Web3 technologies help people have more control over their data, creating a decentralized version of the world wide web. Web3 marketing professionals know their industry inside and out and leveraging tried and tested creative promotional tactics helps you reach the right audience. Higher Return on Investments. Save You Precious Time.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Outgrow

APRIL 27, 2022

From running an experiential guerilla agency to leading a cutting-edge strategy firm – in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. That’s been helping CMOs to cut through since 1996. And, and if you focus on helping, you’re probably gonna come out of it okay.

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Planning 52

Ambal's Amusings

DECEMBER 31, 2009

A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Seven Creative Guerilla Marketing Tips. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. 2009 was the first year of Connect the Docs.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100

Biznology

DECEMBER 17, 2013

What’s more, they’ve integrated social media, e-commerce, accessibility, usability, and interface into a platform that can convey expertise, tell stories, and engage with both prospects and customers. If I am speaking Greek, you need some help. Get some help in 2014! We, the other half, need to use asynchronous guerilla tactics.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80