Biznology

JUNE 26, 2014

Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer. The post Will hyper-personalized content help or hurt us? appeared first on Biznology.

Personalization 80

Personalization Content Small Business Marketing Communities 80

Biznology

JULY 12, 2017

Where a bad salesperson could deter dozens of potential customers, social platforms allow the same person to reach thousands of people…with the same one-night stand, transanctional mentality and message. Adding the person’s name or position to a message or talking about their industry does not make you relevant.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

JULY 7, 2015

IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent. I did that with a pre-baked recipe to tweet president Obama whenever I am near the White House.

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

AUGUST 29, 2014

Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. A case study earlier this year found that by tracking the smartphone movements of users for just one week, a lot could be inferred or even determined about the person.

Privacy 80

Privacy Marketing Management Mobile Advertising Case Studies 80

Biznology

OCTOBER 7, 2010

I am not a good traveler whether it's in business or personal life. I suspect that I am not the only person who does things this way, and I was completely dependent on Google's presentation of the businesses I needed to find while on the road. Image by PhotoJonny via Flickr. by Frank Reed. It's that simple.

Internet Marketing 80

Internet Marketing Google Mobile Marketing Tagging 80

Biznology

SEPTEMBER 7, 2016

We work with CEOs, thought leaders and senior sales executives to create a powerful personal brand online – one that aligns with your business goals, and helps you accomplish more, faster. Most of the messages went ignored, because “fill-in-the-blank” templated emails do not make the customer feel as if it’s personalized.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

DECEMBER 16, 2010

They are often local business people who still feel that real relationships (ones that might actually involve an in-person look in the eye and a handshake) are important. They are also the business people who wear so many hats that they don't have time to do half the things they need to do to be successful.

SMB 80

SMB Marketing Budget Internet Marketing Google 80