Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

AUGUST 3, 2021

Google is the most visited website on earth (not a surprise). Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. 45% search for brand information on social media, and the same percentage use voice search. Yahoo is (still!) #11,

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision.

Social Media 143

Social Media Media Marketing Management Allocation 143

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. 1) CircleCount.

Google 154

Google Tools Best Practices Planning 154

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Social Media Posts You can also use AI to create more social media posts. You could even craft better social media ads with the aid of this technology.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

DECEMBER 19, 2023

. #9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

JULY 13, 2021

billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. While the world’s population grew just 1% in 2020, the number of social media users increased 13.2%. 60% have Internet access.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JANUARY 28, 2022

You can track web traffic using tools like Google Analytics, which will show you how much traffic your website is receiving from both organic and paid searches, and even more importantly, which websites are driving referral traffic your way. Social Media Engagement. they are generating. Share Of Voice. Improved SEO Rankings.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Check their Amazon app or social media sites for reviews from other customers. Use their smartwatch to make a payment via Google Pay. One way to do this is by doubling down on social media marketing. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Post on Google Buzz.

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

FEBRUARY 27, 2018

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Social media is now the dominant channel for news coverage. Google and Facebook captured 85% of the growth in internet advertising last year. to Google+; and 2.3%

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JUNE 30, 2011

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. That brand image matters little in social media. Not at all.

Enterprise Management 100

Enterprise Management Social Media Personalization Brand Identity 100

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Media Monitoring.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

Social Media 100

Social Media ROI Media Emarketing 100

Webbiquity

APRIL 5, 2011

A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link). Ultimately, social media is a tool.

Social Media 100

Social Media Media Cost per Lead Differentiation 100

Webbiquity

JANUARY 14, 2011

A big part of the appeal of social media is its simplicity. That simplicity, however, can make social media dangerous for business. Oafish attempts to treat social networks like just another one-way promotional channel. What’s needed is a strategic approach to social media , starting with listening.

Social Media 100

Social Media Media Business Digg 100

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Webbiquity

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Social Media 100

Social Media Godaddy Media Adwords 100

Webbiquity

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Social Media 100

Social Media Godaddy Media Adwords 100

Webbiquity

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is free.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

AUGUST 7, 2018

Mention “web analytics” and most marketers think immediately of Google Analytics. While Mint and Open Web Analytics offer capabilities similar to Google Analytics, most designed to supplement and extend the capabilities of Google’s offering rather than replace it.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Post on Google Buzz. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100