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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization


Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Google Review Count: 231. Google Review Count: 217. Google Review Count: 281. 2 ) Google Forms. Google Review Count: 260. 1 ) Picreel.

The 14 Best Marketing Automation Tools


Google Review Count: 93,900. Google Review Count: 85,400. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Google Review Count: 62,200. Google Review Count: 44,200.

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Genoo Aims to Shake Up Marketing Automation Market


The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Because Genoo is a SaaS offering and includes a flexible and powerful (Genoo’s own website runs on their platform) yet easy-to-use content management system (CMS) that allows non-technical users to create websites and pages, marketing departments can implement and use the product with little or no IT involvement.

Everything You Need to Know to Successfully Live-Tweet Your Event


Create templates ahead of time. In the example below, our social media manager Brittany Leaning created a countdown template for our INBOUND13 event and changed the numbers as we counted down. Aren''t templates beautiful? If you don''t know exactly what time some things are happening, you can still write tweets ahead of time and put them into a Google Doc. No problem!

Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management. One particularly nice feature is tight integration of Marqui-generated pages with Google Website Optimizer. Emails are defined as activities within a campaign and assigned an execution schedule, email template, and target group. The system can exchange data with, NetSuite and Microsoft CRM Dynamics, but does not allow field-by-field update rules.

Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers

Tom Pisello

Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up. Followers Simple template. The Alinean Interactive White Paper solution starts at $1,500 per month. They do if they are.