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Genoo Aims to Shake Up Marketing Automation Market


The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Because Genoo is a SaaS offering and includes a flexible and powerful (Genoo’s own website runs on their platform) yet easy-to-use content management system (CMS) that allows non-technical users to create websites and pages, marketing departments can implement and use the product with little or no IT involvement.

The 14 Best Marketing Automation Tools


Google Review Count: 93,900. Google Review Count:  85,400. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Google Review Count:  62,200. Google Review Count:  44,200.

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Everything You Need to Know to Successfully Live-Tweet Your Event


Create templates ahead of time. In the example below, our social media manager Brittany Leaning created a countdown template for our INBOUND13 event and changed the numbers as we counted down. Aren''t templates beautiful? If you don''t know exactly what time some things are happening, you can still write tweets ahead of time and put them into a Google Doc. No problem!

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration (( for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. This group of marketers has different needs from even slightly larger companies.

Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers

Tom Pisello

Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up. Followers Simple template. The Alinean Interactive White Paper solution starts at $1,500 per month. They do if they are.