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How B2B  Marketers Are Preparing For A Cookieless World

Envy

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Image via Google. Image via Google.

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Third-party cookies – what are they, what’s happening to them, & what to do

Choozle

In February of 2020, a Google blog post announced the phaseout of third-party cookies and gave initial reasoning for the pivot. Google explained that this move meant to protect users who were asking for more privacy. This timeline is a big deal. Learn more about publisher first-party data here.

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Maximizing Your Email Marketing Success

Navigate the Channel

percent and Google Android at 2.3 According to email marketing software company MooseEnd , most headline testing tools help users test for the following—all of which can be dealbreakers in a headline: Spammy words: Detect words likely to transfer your email to spam, such as 100% free, urgent, buy now, etc.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited. You should be able to find out where the data is held in the organization’s privacy policy. Choosing between Software-as-a-Service (SaaS) and self-hosting can be tough.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

Much like when Google had to remove several pages from its search engine results in order to be GDPR compliant, marketers will also have to give their clients, customers, and subscribers easy access to their data and the option to opt out of all further communication. Privacy by Design.

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Data Privacy (Archive)

The Customer

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security?

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