network 
Paul Gillin
MARCH 1, 2012
This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. shows that Google+ users are signing up—but then not doing much there,” the Journal writes.
Paul Gillin
JUNE 18, 2013
Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. You don’t need to be active on every social network, but you do need to understand the culture of the ones that matter and you do need to respond to customers when they ask questions or talk about you there.
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Paul Gillin
JUNE 26, 2014
The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” These indicate that researchers were thinking in terms of social networks, which are only a subset of social media. More than Marketing.
Paul Gillin
JULY 19, 2013
” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. Three hundred eighty-seven (77%) of the Fortune 500 have corporate Twitter accounts with a tweet in the past thirty days.
Paul Gillin
OCTOBER 11, 2012
LinkedIn is the only major social network that doesn’t permit brands to interact as members. Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. You can also use Google URL Builder. Do you agree?”. Make it Personal.
Paul Gillin
OCTOBER 7, 2010
For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. Like most people, I keep my network of truly trusted advisers small and communicate with them largely outside of the public eye. I also often seek advice from people who aren’t part of my social network.
Paul Gillin
JUNE 4, 2010
Google is about scale. That’s unsettling, because Facebook is to the social Web what Google is to the Web. The Web is rolling sets of instantaneous, always changing fragmented networks. These networks may be transient or last a lifetime. Network sociality is more like a party than a phone call.
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