Bionic

AUGUST 7, 2020

It should tell you exactly where your advertising budget is being spent, including full transparency of intermediaries in complex advertising supply chains. For every advertising campaign, the overall budget broken down to bucket-level media plan (e.g. When and where are your ads running? Placement Data.

Advertisements 97

Advertisements Advertising Budget Programs Cost per Acquisition 97

Digilant

FEBRUARY 14, 2019

If we have a doubt or a question there’s always Google. There are a lot of advantages to figuring out how to do things yourself, it’s transparent, you have complete control and most importantly for small marketing teams – it’s cheap! Get smarter with your data by building a marketing technology roadmap.

Advertising Agencies 56

Advertising Agencies Marketing Automation Services Brand Identity Branding 56

RebelMouse

MAY 30, 2018

Today's audiences are craving authenticity and transparency, which has created the rise of the social influencer and birthed a universe of creators. By targeting a specific phrase for each article, each piece of content has a better chance of ranking high against Google's search algorithm. Methodical Transparency.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

Choozle

FEBRUARY 1, 2019

The traditional media buying process is prone to error and double-dealing. Self-serve programmatic advertising came about to remove the middleman and empower marketers with control, flexibility, and transparency. Knowledge of tools like Facebook and Google AdWords is a plus. Social media. Creative Services.

Advertising Agencies 42

Advertising Agencies Advertisements Advertising Paid Search Agency 42

RebelMouse

MAY 30, 2018

Methodical Transparency: Publishers can review a number of statistics about how each individual community is performing, including how many creators there are, how many community requests there've been, and how many posts have been published.

Communities 41

Communities Custom Publishing CMS Development Statistics 41

Convince & Convert

FEBRUARY 11, 2010

“They really need to sort this process out or they are going to end up losing developers to other platforms, which make it a lot easier to get an application approved and have more transparent processes,” explains Roland Hutchinson of Geeky Gadgets. Pissing off Google.) Pissing off Google.&# Pissing off Google.&#

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Choozle

MARCH 21, 2019

Gmail, Google Calendar, LinkedIn Sales Navigator, SalesForce, and Outreach.io. I have Gmail, Google Calendar, and Google Drive pinned to my browser. Gmail, Salesforce (gotta see where I stack up against my fellow Strategists), a few too many Google docs, Slack, the Choozle platform, and Wunderlist. I like to get outside.

Work Management 49

Work Management Advertising Agencies Paid Search Agency Marketing Management 49

Online Marketing Institute

JANUARY 4, 2011

If you were to look at my company’s Google Webmaster Tools (screenshot below) you would see that most of the links to our site are to our blog. Vizion Interactive was founded on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!)

Work Management 103

Work Management Privacy Protection Marketing Management Privacy 103

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. power to the people ? power to the people ?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Google isn't going to be enough forever.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Metadata

APRIL 11, 2023

The problem with native ad channels You can run ads natively on Facebook, LinkedIn, and Google. Here’s a high-level overview of how Facebook, LinkedIn, and Google structure campaigns: The campaign structure native ad channels use doesn’t give you control over how you spend your $$$. It’s dark, too.

Campaigns 52

Campaigns Cost per Lead Advertising Agencies B2B Thought Leadership 52

Convince & Convert

SEPTEMBER 21, 2010

(includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. includes slides and worksheet) [link to post] (THAT’S Transparency!, Develop a Social Media Strategy in 7 Steps [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Buffer

MARCH 13, 2018

Here’s a quick look at some of the tools and workflows we use to distribute consistent content: WordPress for hosting and creating blog content: Discourse for internal distribution, information, and announcements: Buffer for social media planning, scheduling, and analytics: At the core of any great team collaboration is trust.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

NuSpark Consulting

OCTOBER 13, 2012

Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . GOOGLE DISPLAY INTEREST TARGETING. That’s what Google means when they refer to third-party data below in their help section.

Ad Exchange 100

Ad Exchange Advertising Agencies Display Paid Search Agency 100

Content Standard

MARCH 4, 2016

It’s a curious finding, given how important social media marketing has become for most companies. Not a single CEO is active on all major social media platforms (Facebook, Twitter, Instagram, Google+, YouTube, or LinkedIn). Of those who use social media, 70 percent utilize just one key platform, LinkedIn.

Social Media 40

Social Media Paid Search Agency Social Marketing Marketing & Strategy 40

Convince & Convert

AUGUST 31, 2010

Remember, social media makes big companies seem small again. It’s like consultants telling companies to be “transparent&#. Google Wave was the closest we’ve come, and that got killed off faster than the new Knight Rider TV show. And that’s a worthy objective. Real, meaningful conversations? Not so much.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 26, 2010

I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

FEBRUARY 9, 2010

I think now is an opportunity for people and companies to embrace a level of transparency and honesty that hasn't been seen in long time. Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 18, 2010

There’s a reason that some videos show up on the first page of Google, and others do not. All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. They are tools.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. That said there are some options. Hope that helps!

Social Media 158

Social Media Media Paid Content Work Management 158

RebelMouse

JULY 20, 2018

Now, as Facebook makes constant changes to protect their users' data and prevent the spread of more fake news, its co-chair in the duopoly, Google, has made moves to step up its own game. In July 2018, Google announced that it would devote $25 million of the investment specifically to YouTube. The "For You" feature on Google News.

Google 43

Google CMS Development Distribution Curation 43

RebelMouse

JULY 20, 2018

Now, as Facebook makes constant changes to protect their users' data and prevent the spread of more fake news, its co-chair in the duopoly, Google, has made moves to step up its own game. In July 2018, Google announced that it would devote $25 million of the investment specifically to YouTube. The "For You" feature on Google News.

Google 40

Google CMS Development Distribution Curation 40

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. And the online influencers recognized that for what it was: transparent and authentic. Enough said.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Martech

MARCH 4, 2022

Two-thirds of media decision-makers activated new DOOH campaigns in the past 18 months, and more than 80% will recommend DOOH for their media plans over the next 12 months. Customer insights are collected through social media, smart assistants, and wearables, then analyzed to provide enhanced customer personalization.

Digital Transformation 107

Digital Transformation Work Management Marketing Automation Services Marketing Management 107