Chris Koch

DECEMBER 2, 2011

But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. These campaigns were the winners of this year’s ITSMA Marketing Excellence Awards. You can read synopses of the programs here and here.)

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

LeadSloth

AUGUST 11, 2009

To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. E.g. promoting software to developers vs. selling a value-based proposition to C-level executives?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

DECEMBER 5, 2011

These are all those activities that together drive interest and engagement in your firm’s products or services. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing. G- Google. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. of Adobe Acrobat, the first software program that could interpret different file formats, which they called “PDFs.”.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Here are a few options.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Webbiquity

DECEMBER 19, 2016

Web analytics tools like Google Analytics or Clicky are great for the former. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. rank checking or rank monitoring) tools. There are SEO rank tracker tools to fit almost any budget or need. Google Review Count: 217. 4) Serpfox.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Hmmm…not very satisfying. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Valasys

FEBRUARY 17, 2023

Product Listing: Various online marketplaces and listing websites are designed to provide your product or service visibility. List your products or services on these platforms. It will allow your audience to share, discover, and even vote for their favorite products/services. Google ads offer laser-specific targeting.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

chiefmartech

FEBRUARY 19, 2018

Today, there are currently 4,122 jobs posted for marketing technologists on LinkedIn. Auto-complete for “marketing technologist” on Google leads you to thousands and thousands of articles. Marketing technologists are a real and growing profession. Hacking marketing (marketing = software).

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). What Works ( Vendor Government PR Trends Spending Release ). Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. Post on Google Buzz. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Kapost

OCTOBER 31, 2016

Marketing technology is evolving at an incredible pace. The advent of cloud platforms in particular has made cutting-edge technology more accessible. In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS.

Enterprise Management 60

Enterprise Management CMS Development Digital Asset Management Industry CMS 60

LeadSquared

JULY 31, 2019

Yes, you have an excellent product or offer excellent services, however, you need to generate new leads from time to time to keep that business running. The content marketing pool is packed full of different strategies. Virtually everything from infographics to articles and microsites works. Searchers are influenced by Google.

Lead Generation 52

Lead Generation Effectiveness Generation Marketing & Strategy 52

Webbiquity

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Google Review Count: 350. Pricing: free version; contact vendor for Storify 2 pricing. Google Review Count: 346. Google Review Count: 342.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. I think the future of big content is multi-platform.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Content Strategy Should Be More Than a Deadline.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

LEADership

MAY 20, 2016

B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. 93% of B2B content marketers use social media (other than blogs).

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

Hubspot

MARCH 10, 2016

APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about how marketers can use APIs here.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Product Review.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Product Review.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168