Paul Gillin

DECEMBER 12, 2013

What could possibly unseat Google as the king of the Web? Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Here’s a round up of what I’ve been scribbling about elsewhere of later. Social is the Future of Search (Profitecture Blog). Photo credit: Scott Beale). A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 25, 2012

He favors an approach like that of Fitness magazine , which rewards new fans with “our all-time favorite abs workout!” and Google URL Builder to track the popularity of links you post on Facebook. Intel can get away with all that because it’s Intel, but for most small businesses, less is more, Schmulen recommends.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JULY 15, 2011

The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MARCH 10, 2011

It’s not surprising that in research conducted by B2B magazine last spring, marketers picked LinkedIn as their social network of choice by a substantial margin over Facebook. Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

NOVEMBER 8, 2011

My column in BtoB magazine this month. Recommendation engines like TripAdvisor, TravelPod , Google Places and Yelp are transforming the hospitality industry, and they’re coming to your town. When I’m looking at a vendor, I don’t Google it; I Spiceworks it,” wrote one forum member. Original here.

Work Management 50

Work Management BtoB Marketing Management Vendors 50