Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Let’s get cooking.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Content Standard

OCTOBER 2, 2020

” — Michael Brenner “If you build it, you may still need Google AdWords.” ” — Michael Brenner “If you build it, you may still need Google AdWords.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Single Grain

JULY 14, 2020

G Suite (Gmail, Calendar, Hangouts, Google Drive, Sheets, Docs, etc.). In other words, the prospect list will consist of qualified leads who have downloaded something or taken certain actions that fit the buyer persona. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Directive Agency

JULY 26, 2017

Once again, Google’s Customer Journey to Online Purchase shows how search is often used at various stages of the sale funnel to find different types of information (as their awareness evolves). So instead, they’re Googling the pain point or symptom they’re experiencing (“how to get sales leads”). The SEO people “do SEO.”

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

Lead Ranking 347

Lead Ranking Lead Generation Paid Content Lead Scoring 347

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

nDash

FEBRUARY 28, 2020

Spark Word of Mouth: In the age of social media, shares are the new word of mouth. However, HubSpot partner agencies share a common mission—to generate more leads, increase revenue, and maximize ROI for their clients. And the core of that mission has always been the inbound methodology. Here’s the problem, though.

Work Management 59

Work Management Hubspot Marketing Management Service 59

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Tomorrow People

SEPTEMBER 24, 2020

Covid-19 has understandably seen a huge growth in ecommerce, with locked down consumers unable to hit the High Street and instead choosing to order online. In addition, Amazon, along with other giants such as Facebook and Google, has been accused of tax avoidance schemes. So why would brands do this too? But why should anyone care?

Brand Identity 156

Brand Identity Branding Amazon Paid Search Agency 156

Convert

SEPTEMBER 22, 2022

It’s a word that takes everything, regardless of what makes them different, and puts them in the same pot. If you’re like most Shopify marketers, a poor conversion rate will keep you up at night, sweating, and second-guessing decisions. So, that was a hypothetical 6.7% You’re doing okay in comparison if you’re spot on 2.5%.

Optimization 52

Optimization Examples Product eCommerce 52

Single Grain

NOVEMBER 8, 2019

Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? The thing is, selling isn’t that easy. How often should I be tweeting every day? Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112