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How Google (Actually) Works

seo.co

Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. Consumers will even use Google to find local businesses.

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Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Image / quote via SEO by the Sea. It’s difficult to know for certain.

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The Most Important Keyword for SEO in 2018

Webbiquity

Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there is nothing webmasters can do to fix their sites if they dropped in rankings.” Which means links have to be earned. And the secret to earning links is…authenticity.

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The Top 12 SEO Tools of 2018

Hubspot

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. and a Google bot! Google's Webmaster Tools.

SEO 101
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7 Baidu SEO Fundamentals B2B Marketers Need to Know

KoMarketing Associates

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website.

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What Is Search Engine Optimization / SEO. What is SEO ?

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The progression of anchor text

Biznology

(Photo credit: Wikipedia). As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs. In the early stages of linking, most sites would simply link with an exact match URL as the anchor text.