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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

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How to Choose Keywords That Rank #1 on Google

ClearVoice

While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. How Do You Choose Keywords for Google? Some popular free keyword tools include: Google Trends. How Do You Find Popular Keywords? Answer the Public.

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How Google (Actually) Works

seo.co

Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. Consumers will even use Google to find local businesses.

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Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs).

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Google looks at over 200 ranking factors when determining where to place your content. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. If you try, Google will notice, and you won’t earn the rankings you want on any URL. You must prioritize quality and consistency over quantity.

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Optimizing for Bing & DuckDuckGo

Method and Metric

In the world of search engines, Google is the undisputed big kid on campus, boasting 89% of searches in North America. While it might be tempting to ignore these Davids to Google’s Goliath, we would urge you to think again. Generally less tech-savvy than their Google-favoring counterparts. Who uses Bing? 50% are female.