Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. for B2C retailers and $1.93

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

JUNE 15, 2010

Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. Long tail keyword - An uncommon or rarely used keyword. Small businesses should consider targeting long tail keywords. Google AdWords is the classic example of this.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Hubspot

DECEMBER 12, 2011

Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Blogging is a commitment to yourself and anyone reading.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

MAY 21, 2013

Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. For visual content, use Google’s image search. Manual Searches : You also have the option of manually searching for your content. Getting Your Content Removed: Is it Worth the Fight?

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 11, 2010

Make sure your blog posts are well optimized around specific long-tail keywords so that they become the ultimate sources around certain topics. Don’t forget that you can use various social media channels like SlideShare and YouTube —not only Twitter and Facebook—to drive people to your blog.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

JANUARY 18, 2012

You'll also want to include post previews, categorization by subject matter so readers can easily find more information about the subject matters that interest them, and calls-to-action so you can convert blog readers into leads. When drafting this post, I reached out to my Twitter community to ask them their most common question.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Convince & Convert

APRIL 19, 2012

The RSS feed is: [link]. Google+ made their profile pictures bigger. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. Because they have the long term optimization and math experience to do it well. Listen Now. Click the play button to listen here: Download the audio file: [link].

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Industrial Marketing Today

OCTOBER 26, 2009

Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. For example, the search term “industrial valves” yields 238,000 pages in Google. Keep your lead-gathering forms simple; Name, Company Name and Email address should suffice. What’s the solution?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. When it comes to online marketing Google is now cracking down on bad content, so it’s important to be original. The key is that it needs to be relevant and engaging.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Hubspot

DECEMBER 6, 2012

I mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads.

Tips 28

Tips Content SERP Viral Marketing 28

seo.co

FEBRUARY 9, 2023

Yes, it’s true that having a content marketing strategy in place already puts you in a better position to gain rank for keywords relevant to your industry, as long as you stay consistent with your posting strategy. Google’s Keyword Planner is great for this. Otherwise, Google won’t index it properly and users will be disappointed.

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111