Google Lead Open Rate Privacy Protection 
Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.
Litmus
MAY 24, 2022
Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Omnichannel marketing campaigns. Newsletters. Rethinking analytics.
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Litmus
NOVEMBER 22, 2021
This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Google Android: 2.3%. Apple Mail Privacy Protection: 14.35%. Apple: 51.4%. Gmail: 33.7%. Outlook: 5.3%.
Martech
APRIL 23, 2024
For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. This complexity often leads to teams spending too much time on connecting and harmonizing data to create reliable insights instead of optimizing their efforts.
Martech
SEPTEMBER 22, 2021
iOS 15 and letting go of open rates. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Tactically, opens fueled automation and inferred intent. Read more here. Read more here.
Heinz Marketing
JUNE 27, 2022
In May 2021, opt-in rates were at around 16%. Google is close behind, working on their own version of cross-application tracking transparency for Android users. Apple Mail Privacy Protection. And it prevents senders from seeing if and when you’ve opened their email. Now that number has grown to 25% a year later.”.
Litmus
DECEMBER 7, 2022
Marketing teams who are stretched thin and don’t have access to creative teams will find themselves using Stable Diffusion (open source, local AI) or DALL-E 2 to create images for their emails instead of searching Google Images or Getty Images for what they need. Broken emails lead to less conversions. Register now! Every time.
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