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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy.

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5 Marketing Action Items from Twitter's Search Update

Hubspot

This new update to the Twitter Search interface recommends people to follow based on a keyword phrase. The top four users for a keyword are constantly displayed. For example, here are the recommendations you would see when searching for "inbound marketing:". 5 Marketing Action Items from Twitter's Search Update.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." If anyone is using guest blogging as their primary way to gain inbound links, they''re abusing the system. "If This one may be a little tricky to verify, but it doesn’t hurt to do a Google search with the author''s name and topic.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases. Make it descriptive with one or two keywords and phrases and keep it concise. Here less is better.

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SEO Is Evolving: But Relevant Content Is Still King

Hubspot

In this brief interview with Bryan Eisenberg , co-founder of the Web Analytics Association, prolific writer, author and an expert in all things online marketing, underscores the fundamental premise of inbound marketing -- great content that is desirable to your target prospects will drive great results.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Download the free webinar to learn how to create a thriving inbound marketing blog.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

While it might be tempting for you to simply download the keyword rankings and organic traffic reports and show them to your client, that might not be enough to showcase your overall SEO plan. In 2019, the first five organic results in Google received 67.60% of all clicks , with the first position alone getting 31.7%. Organic CTR.