Oktopost

JUNE 14, 2021

The best techniques include looking at Google-related searches. Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. George’s Linkedin profile will make you a Hubspot expert. He also answers FAQs around Google Ads.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Inbound Marketing Certification " by HubSpot Academy. HubSpot Academy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Navigate the Channel

JUNE 19, 2023

Insist on a Content Calendar and Content Schedule Whether it’s in a Google Doc or Excel sheet, document what message will go out via what channel and when. Think Video First—and Not Just on YouTube Avoid thinking only in terms of photos, text or links. In-depth educational series work especially well on YouTube. We can help.)

Social Media 65

Social Media Media Curation Content 65

Optinmonster

DECEMBER 28, 2023

40% of Gen Z prefer social media over Google to find answers to their questions. You can do that organically by making your content go viral or by paying for social media ads. Typically, a social media user engages with an average of 6.7 different social media channels every month.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

DECEMBER 2, 2011

If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. Clicking these tabs will reveal the most popular video content from the YouTube community.

Youtube 28

Youtube Facebook Google Viral Marketing 28

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. It’s one of the most important assets to your business.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

MARCH 4, 2011

So, you’re going to make a “viral video.” You’re going to post it on YouTube and Facebook. The truth is you are more likely to wake up with your head sewn to the carpet than to see your next marketing campaign (video or otherwise) “go viral.” 3 Simple Examples of Going Viral.

Viral Marketing 28

Viral Marketing Mobile Advertising Webinar Metrics Youtube 28

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. One thing to keep in mind is that YouTube is very strict about the use of copyrighted material.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. A Google auction isn’t like your typical auction for antiques, though. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

JUNE 30, 2014

In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. The Most Viral Emotions. Gas Pump Karaoke.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. We published video content on YouTube, Facebook, and on Instagram Stories.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Metadata

JULY 21, 2022

In fact, one HubSpot study finds that LinkedIn ads drive a 6.1% brands — compared to just 2.58% for Google search. YouTube is the world’s second-largest search engine and its third-most visited website. Plus, YouTube videos boast high session durations meaning visitors may spend more time watching your ads.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Optinmonster

FEBRUARY 5, 2020

RafflePress lets you easily create online contests that are bound to go viral. Far from just getting data from Google Analytics and Google Search Console (though they have those, too), you can compile reports for all your KPIs with WooCommerce, WPForms, Yoast, PrettyLinks, Google Optimize, AMP, and more.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Mailmunch

APRIL 27, 2021

According to HubSpot Research , four of the top six channels on which consumers watch videos are social media channels. . Back in the day, YouTube offered six-second ads – a concise and captivating way to gain attention. YouTube relies on in-stream ads. Video helps your message go viral. In-stream Ads .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Buzz Marketing. Partner Marketing. Personalized Marketing. User-generated Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. In fact, YouTube is the second most popular channel for businesses sharing video content. In fact, YouTube is the second most popular channel for businesses sharing video content. How To Get More Views on YouTube For Free. Image Source.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Hubspot

APRIL 3, 2017

Yla admits the sugary stunt was "a bit odd," but it ended up earning Yla some much-deserved viral attention. Today, Biedrzycki is a Principal Tech Partner Marketing Manager at HubSpot. 7) Buying Google Ads for Advertising Executives' Names. Image Credit: Alec Brownstein via YouTube. Mine -- in your belly.".

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. Why is it that one company fails miserable while the other gets it right?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Hubspot

JUNE 2, 2013

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. Free Guide: An Introduction to Google+ for Business. search results page testing.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? United States License. United States License.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MARCH 7, 2009

Albert Chen, from Google , flew directly from Boston to our cozzy Florida weather to grace us with his presence and gave a thoroughly entertaining presentation discussing what Google Can Do for You. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

APRIL 1, 2018

The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Google: Year in Search. Always: #LikeaGirl. The Lesson. Source: The Open Field.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Convert

MAY 31, 2022

Understanding how shoppers think ,” a YouTube channel by Rishi Rawat and Lorenzo Carreri (CRO expert) dives deep into how brands use conversion optimization techniques. Here’s a practical example of review mining: “In episode 5 of our YouTube show, we cover Crossnet , a DTC brand that invented a new sport. Mull over what they want.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. When I skipped the keyword research, convinced that my blog post was just THAT epic, THAT viral … I was wrong. But -- the BIG but -- it worked. Keywordtool.io

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

JUNE 20, 2015

At 14%, YouTube will grow as video marketing continues to emerge as the future of content, but currently suffers from a slower adoption rate compared to written content. This is understandable considering low marketing budgets, people's propensity to share about causes, and the potential benefit to any story going viral.

Top of Funnel 28

Top of Funnel Social Media Media Marketing Budget Creation 28

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Content Standard

SEPTEMBER 7, 2017

Jay Acunzo—former digital media strategist at Google and head of content at HubSpot—agrees. ” He gives the example of LEGO and the new media companies: Google, Amazon, Apple, and Facebook. The video went viral, and this was before the YouTube era. “This world of stories. But so can everybody else.”

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Hubspot

SEPTEMBER 23, 2020

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites. Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. The campaign instantly went viral, earning spots on Adweek, The Guardian, and Fast Company. The result?

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. A: There are similarities and differences.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

FEBRUARY 16, 2011

Online video is growing rapidly, with sites like YouTube getting 30 hours of video uploaded every minute. 264 codec used by Vimeo, YouTube, and iTunes. VP8 is a codec developed by On2 technologies who are now owned by Google. How do you get started with YouTube, video podcasting, live streaming, or viral videos.

Video Marketing 28

Video Marketing Planning Inbound Marketing Youtube 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. YouTube subscribers, video views and channel views. Google results for videos, news, blogs and discussions. Super Bowl XLV is over. The Green Bay Packers won.

Social Media 28

Social Media Paid Search Agency Ads Media 28