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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. They sell human tissue samples to researchers who use them for studies that advance modern medicine. That's where Conversant Bio's product -- those tissue samples -- could come in. Take Conversant Bio , for example.

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Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]

Hubspot

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+. Google Analytics is one of the must-have tools content marketers should include in their toolbox. keywordtool.io

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Quick Wins to Help Your School's Website Convert Better

Hubspot

Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). First, Google keeps getting better at understanding how people actually talk. This type of content includes your program descriptions, sample syllabi, employment outlook for certain professions.

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How to Launch a Google AdWords Campaign the RIGHT Way

Hubspot

But let’s be honest here – Google AdWords can be a little intimidating when you’re just starting out. Let’s assume you’ve already compiled a list of relevant, long-tail keywords that you want to target. Google lets you structure your account on one more level as well, and that is by “campaign.”

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Here’s how to create and budget your content plan (with sample scenarios).

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords , as they are lower difficulty and often have more qualified searchers. Read a marketer's guide to understanding Google Panda here.