Marketing Insider Group
JANUARY 5, 2021
Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. However, where Trader Joe’s really excels is with user-generated content.
ClearVoice
SEPTEMBER 22, 2023
Want to use content created by users (UGC) in your curation strategy? In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Do this by reposting and sharing UGC from satisfied customers on social and including it in marketing emails and your website.
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Contently
JANUARY 20, 2023
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product.
DivvyHQ
DECEMBER 8, 2023
Are you looking for ways to leverage user-generated video content for your brand? Check out our comprehensive guide from guest contributor Nico Prins to learn why UGC video content is important, understand the various types of UGC video (with examples!),
Scoop.it
MAY 4, 2023
In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.
Marketing Insider Group
NOVEMBER 30, 2021
Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.
Martech
NOVEMBER 13, 2023
“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” “Our customers have a vision of what they can do to help their customers work, play and live better. .”
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