Customer Experience Matrix

AUGUST 14, 2014

It expects to focus on finding trigger events and advising salespeople about the best ways to approach each prospect. Gagein sends alerts on trigger events in media, social or public Web sites. RealSociable is another sales-oriented product that tracks social media for trigger events related to target accounts. .

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

MARCH 18, 2018

Often this can still be quite simple, such as a change in Web site personalization (involving just one channel for both source and delivery), an event-triggered email, or a prioritized contact list for sales teams. How much organizational change will be needed?

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

FEBRUARY 25, 2009

Instead, links embedded in a Genius-generated email point to a proxy server that relays the visitor to company Web pages but keeps a record of the interactions as they pass through. This allows it to track all site visits, not only those routed to the proxy server by a Genius-generated link.)

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 3, 2017

Message delivery can be scheduled or triggered by variables such as time, frequency, and customer behaviors. The system can generate presentation-ready messages or send data elements for the delivery system to transform into the published format. In practice, the order doesn’t matter.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

JUNE 19, 2015

Movement can be triggered by user behavior, happen after a specified number of days, or be scheduled for a specific date and time. Scores can be adjusted by actions or triggers. The actions can be generic or specific: that is, being sent any email or being sent a specific email.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. Intent-based email lists are obviously contactable but volumes are often quite low.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Email campaigns can execute as batch projects or trigger dialogs. Other core features are similarly powerful.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

DECEMBER 14, 2016

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

OCTOBER 22, 2009

Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold. for each score, and can set up routing rules triggered by entry into each range.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 23, 2010

Alterian last week announced a new generation of products called Alchemy. The general idea seems to be that customer engagement involves digital dialogs while traditional campaign management is mostly about outbound messages. It’s positioning these as “customer engagement solutions” rather than “campaign management” solutions.

Planning 120

Planning Marketing Management Multi-Channel Paid Search Agency 120

Customer Experience Matrix

OCTOBER 4, 2011

BullsEye Marketing Systems – generates sophisticated outbound campaigns. Provides multi-step, event-triggered campaigns, content creation, asset management, and multi-media output including Web-to-print. Can be hosted by a service provider or run on-premise by the client. Cleveland-based with mostly local clients.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Customer Experience Matrix

MARCH 22, 2010

The company got its start in 1999 as a direct mail house specializing in overnight execution of trigger marketing programs. ClickSquared captures online response using standard link tracking and can generate heat map reports showing how often different links were clicked within an email or Web form.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

FEBRUARY 24, 2009

Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly. In Marketo, each campaign is a relatively small, self-contained sequence of steps that is triggered by a particular prospect need.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JUNE 9, 2009

It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo. They can be linked to a specific campaign or defined more generically (e.g., three Web site visits in two days).

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

AUGUST 11, 2010

In fact, the fit is so obvious that it doesn’t seem to have generated much comment, at least among the marketing gurus I read. Surely not: marketers still need to maintain a marketing database, send emails, respond to trigger events, score leads, and integrate with CRM. publishing. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 1, 2014

It''s still far from a complete marketing automation system: there are no multi-step workflows, event triggers, recurring campaigns, behavior tracking, CRM synchronization, touchpoint integration, or transaction database. Users can also get lists of prospects similar to their uploaded customers, based on a system-generated predictive model.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

APRIL 26, 2011

HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. See my List of Demand Generation Vendors for other options. MakesBridge is another contender.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

OCTOBER 19, 2010

Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Tags: marketing automation multi-language marketing lead management demand generation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

AUGUST 10, 2010

The always-insightful Adam Needles is running a series of blog posts this week that summarize the “real state” of B2B demand generation. I’ll admit these are somewhat half-baked notions, since they were largely triggered by Adam’s posts this week.

Process 120

Process Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

AUGUST 12, 2010

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. So far so good, but let’s be clear: the proxy server only captures visits that begin with a Genius-generated URL.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

MAY 12, 2009

It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. The reality is that a complete demand generation program is something you develop and expand over time. On Monday, Eloqua announced a new free deployment service for its clients.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JULY 17, 2009

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. 5Buckets isn’t actually a demand generation system, at least according to my usual definition.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

MAY 20, 2013

Once Universal Behaviors are loaded into Silverpop, they become available within the system for queries, program triggers, rules within programs, dynamic content, personalization, scoring, and analysis – pretty much anything that could be done with standard Silverpop data. Connectors for other CMSs will be added as clients request them.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 12, 2011

Be sure to include processes beyond what you do already: one of the reasons you’re looking at marketing automation is to expand what your department can accomplish. Your requirements are based on the tasks you must perform to meet your goals.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Consumer-oriented systems generally limit themselves to outbound email and multi-step campaigns, and sometimes provide real-time recommendations to call centers and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 5, 2009

Yesterday also triggered another set of thoughts regarding the importance of marketing content. Tags: software as a service demand generation marketing automation sales automation. But since one of these was the need to keep materials short, I’ll put them into a separate post.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 30, 2012

Bet you expected “smart flows”) that are triggered by smart list-style rules and can include multiple steps with multiple actions assigned to each step. social media tracking that captures responses to system-generated social media messages within the contact database.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

FEBRUARY 16, 2019

Stride is clearly a next-generation CDP, on the market for under two years and including the analytic and orchestration tools common to new CDP systems. Instructions can trigger a single message or assign a customer to a campaign or journey. Behaviors can include events that trigger actions in near-real-time.

Ideal Customer Profiles 120

Ideal Customer Profiles Generation Ad Frequency Segmentation 120

Customer Experience Matrix

OCTOBER 13, 2008

I won’t claim a direct cause-and-effect relationship, but is it really just a coincidence that the stock market finally had a good day exactly when my new Guide to Demand Generation Systems is about to be released? The extra time was helpful since it allowed a final round of corrections triggered by the yes/no/maybe comparison matrix.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 5, 2012

This brings considerable good news: the micro and core vendors are indeed adding features, especially in lead generation, campaign management, and reporting. Speaking of improvement, we can also see how the industry has changed by comparing the new VEST with scores from one year ago. Both are markers of advanced systems.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 11, 2008

It wasn’t that the people at UPS were stupid: to the contrary, they had built such incredibly efficient manual systems that they could never see how automated systems would generate enough added value to cover their cost. The pop-up can also show the business rule that triggered a recommendation and the data that rule is using.

Work Management 120

Work Management Ideal Customer Profiles Marketing Management Rules 120

Customer Experience Matrix

FEBRUARY 14, 2011

Email and Web activity data, as well as any activities captured by Dynamics itself, are available for lead scoring and event triggers. The system tracks the usual Web information: visits, page views, posted forms, posted fields, and so on. Multi-step campaign flows are built using the Dynamics workflow engine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

MARCH 30, 2009

My personal definition of demand generations systems (see Introduction to Demand Generation Systems from the Raab Guide site) explicitly states that they do not incorporate sales automation. See Should Demand Generation and Sales Automation Be Separate Systems? The only other demand generation system I’ve seen use it is Marketo.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

DECEMBER 26, 2007

What eventricity does not do is decide what offer should be triggered by each event. My own explanation has long been that most banks cannot act on the leads these systems generate: either they lack the contact management systems or cannot convince personal bankers to make the calls. Some vendors have agreed.

Work Management 120

Work Management Marketing Management Marketing Automation Services Buy 120

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120