Chris Koch

APRIL 28, 2014

The missing piece of the puzzle that fell in place for me as I listened to him talk was that since the World Wide Web came along we have been continuously training generations of people to do things themselves and in collaboration with others. Rather, he combines them together into a compelling vision of overall economic transformation.

Disintermediation 100

Disintermediation Word of Mouth Internet Marketing Cross-Selling 100

Chris Koch

JULY 31, 2009

He or she emphasizes one revenue generating process that both groups contribute to. Tags: ITSMA Research Marketing Automation Marketing Metrics and Analytics Sales and Marketing Collaboration B2B marketing Epiphany Stage Lead Generation Marketing and Sales Collaboration Marketing Processes Marketing ROI Marketing Strategy.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

MAY 7, 2010

One of the most depressing aspects of PC applications is that they are basically time bombs that self-destruct with each passing generation of operating system or processor. Now, there’s no guarantee that our iPhone/iPad application collections will survive each new generation of device, but if they don’t, they’re cheap to replace.

Mobile Marketing 100

Mobile Marketing Wikipedia Communities B2B Marketing 100

Chris Koch

MARCH 5, 2010

One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Will content appear in the application that needs to be acted upon immediately? Tweet This Post.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

JULY 24, 2009

Tags: Lead Generation Marketing Automation Marketing Metrics and Analytics Marketing Strategy Sales and Marketing Collaboration Lead Nurturing Lead Qualification Lead Scoring Marketing Processes.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

JANUARY 29, 2010

Tags: Customer Relationships Lead Management Advertising B2B marketing Business Business model Content Marketing Lady GaGa Lead Generation Lead Nurturing Lead Scoring marketing Money New York Times social media strategy Social network service Thought Leadership.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Tags: Customer Relationships Lead Management Advertising B2B marketing Business Business model Content Marketing Lady GaGa Lead Generation Lead Nurturing Lead Scoring marketing Money New York Times social media strategy Social network service Thought Leadership.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 22, 2010

For this reason, I think we need to think about blogs as the center point of a social media strategy. If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. That’s when things start to get easier.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

NOVEMBER 6, 2009

The number of entries we receive in each category and the quality of those entries give us a sense of marketers’ shifting priorities from year to year and reveal general strengths and weaknesses of the profession (for example, we’re great at sales enablement and demand generation; we suck at metrics—just not in our blood, it seems).

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Budget Programs Business 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

JUNE 26, 2009

Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. Web Strategy by Jeremiah Owyang. Posted in Blogging, Social Media Tagged: B2B marketing, Blogging, ITSMA, online collaboration, online community, social media strategy, social media technology. B2B Marketing POSTs by Laura Ramos.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

SEPTEMBER 9, 2011

For example, buyers who are in the Epiphany Stage are looking for new ideas and industry news, while buyers who are actively getting ready to buy and are creating a short list of providers will be looking for case studies that profile how their peers have generated business results.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

SEPTEMBER 9, 2011

For example, buyers who are in the Epiphany Stage are looking for new ideas and industry news, while buyers who are actively getting ready to buy and are creating a short list of providers will be looking for case studies that profile how their peers have generated business results.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

FEBRUARY 5, 2010

Then when people start to question your strategy (and they will), you can show them the numbers. Internal knowledge share sessions and reward-and-recognition programs provide the motivation for idea generators to step forward and help imbue the idea supply chain into the culture of the organization. thecustomercollective.com).

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

JULY 9, 2010

Now in its second generation, the game is part PlayStation and part knowledge management repository. Tags: Mobile Marketing Thought Leadership B2B marketing Marketing Strategy Social Media Video game. An example of what I’m talking about is IBM’s Innov8 online game. Related articles by Zemanta. Tweet This Post.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management Cross-Selling 100