The Effective Marketer

OCTOBER 22, 2010

But, more interesting is that the majority of B2B Marketers are not planning on changing their marketing budget allocation for traditional marketing tactics. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart.

Marketing Budget 100

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The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. You can leave a response , or trackback from your own site.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. United States License.

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The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

FEBRUARY 10, 2011

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. No one knows your industry and customers better than you. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

AUGUST 23, 2010

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The Effective Marketer

AUGUST 2, 2010

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Martech Advisor

JANUARY 24, 2020

It helps you prepare a long-term content strategy, build a content creation framework, and generate content ideas. The first module in the series delves into the foundations of content marketing. There’s a dedicated module that focuses on how to write compelling marketing copies. Influencer Marketing Strategy - Coursera.

Course 87

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The Effective Marketer

MAY 7, 2010

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Social Media 100

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The Effective Marketer

NOVEMBER 29, 2010

His article argues that most marketers start with the budget and foolishly take that for a marketing plan while the right approach is actually quite different: 1. Set measurable objectives , both financial and marketing. Profit and loss projection with a detailed marketing budget showing the allocation of resources.

Planning 100

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The Effective Marketer

NOVEMBER 6, 2009

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Social Media 100

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The Effective Marketer

DECEMBER 8, 2009

Quality varies: [link] Can you recommend other resources for free marketing knowledge? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

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The Effective Marketer

DECEMBER 8, 2010

An important point raised during the Marketing Automation Monday meeting was that you should really analyze your company’s history and understand based on your historical data (i.e. which leads turned into closed deals, where did they come from, what programs generated more closed deals, etc.) Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

SEPTEMBER 20, 2010

Although it was reported that some fans were against the printing of the phrase (and the choice of phrases themselves) on the shirt, it’s undeniable the level of participation the branding effort generated and how quickly they were able to engage the fans. Sources for more info on this story are: Creativity Online article, F*ck Smaller.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JULY 23, 2010

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Planning 100

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The Effective Marketer

OCTOBER 5, 2010

This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. If there’s one thing missing is the ability to draw on the page. Any other tools I have missed? You can follow any responses to this entry through the RSS 2.0

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 13, 2011

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Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

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Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 9, 2009

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Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

NOVEMBER 16, 2009

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Work Management 100

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The Effective Marketer

MARCH 10, 2011

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Work Management 100

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The Effective Marketer

MAY 10, 2010

I particularly like the tips a FastCompany article, “ Brands with character ”, gives: Give the brand human traits Create a life, backstory to your character/mascot Plan for the long run Don’t overcomplicate What mascots do you consider memorable and why? You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 14, 2009

What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line? This entry was posted on Saturday, February 14th, 2009 at 12:19 pm and is filed under Decision Making , Marketing Planning , productivity. Food for thought. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 27, 2010

Possibly related posts: (automatically generated) Death by PowerPoint? Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. Start prototyping today! It’s not the tool, it’s the CEO.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Content Marketing Institute

APRIL 27, 2018

Optimize your Instagram bio for lead generation. As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Instagram presents a huge problem for brands.

Marketing & Strategy 109

Marketing & Strategy Landing Pages Leads Lead 109

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation! You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Customer Surveys 100

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The Effective Marketer

MAY 3, 2011

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Work Management 100

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The Effective Marketer

MAY 18, 2010

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The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. From what some vendors say , depending on your space the analyst report won’t help you at all. Stay tuned! You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

FEBRUARY 15, 2010

MarketingSherpa Email Benchmark Guide: [link] Mailer Mailer Email Marketing Metrics Report: [link] Epsilon Email Trends Results: [link] MailChimp Email Marketing Bechmark: [link] Bronto Email Statistics: [link] As I said, look at them but don’t bet on them or try to set your goals based on what others are supposedly doing.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JULY 29, 2009

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Planning 100

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