Chris Koch
JULY 10, 2009
As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it.
Chris Koch
APRIL 3, 2014
I would expect that most other similarly ill-informed, old-fart American Boomers who were raised on other sports like me might say the same thing (Stones fans, don’t look for a “London” team to root for because it doesn’t exist). Some teams have set up “war rooms” to monitor fan sentiment and weigh in when appropriate. Fantasy sports.
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Chris Koch
APRIL 28, 2014
Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I come from an industry (publishing) where the cost to produce the product has dropped to zero. I know, tell you something you didn’t already know, right?). It Won’t Stop with Virtual Goods.
Chris Koch
JANUARY 29, 2010
For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. For example, research shows that Europeans value their privacy more than Americans—meaning that their information may cost you more.
Chris Koch
JANUARY 29, 2010
For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. For example, research shows that Europeans value their privacy more than Americans—meaning that their information may cost you more.
Chris Koch
APRIL 10, 2009
Thus, while it does rely to some extent on research and peer review as an academic journal does, it is essentially a marketing vehicle because it focuses exclusively on ideas, research, and case studies generated by McKinsey consultants and an internal research group. Is it only focused in knowledge intensive industries?
Chris Koch
MARCH 5, 2010
One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Will content appear in the application that needs to be acted upon immediately?
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