Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Onalytica B2B

MAY 12, 2016

Whether you’re playing a VR game based on one of our books, or actually walking through the pages of a storytelling experience, VR is giving us revolutionary and unique ways to showcase and expand our properties.” We then identified the top 100 most influential brands and individuals leading the discussion on Twitter.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing. Companies are starting to invest in brand storytelling roles. ORGANIZATIONAL STRUCTURE. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing. Companies are starting to invest in brand storytelling roles. ORGANIZATIONAL STRUCTURE. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

chiefmartech

MARCH 27, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Strategy and the Art of Storytelling is Still Crucial. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Sword and the Script | B2B

DECEMBER 28, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Twitter is still a journalist’s favorite social media site. 18% of reporters say they get their news from Twitter – that’s about one in five.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Single Grain

DECEMBER 31, 2019

As defined by Investopedia : “Social commerce is the use of networking websites such as Facebook, Instagram and Twitter as vehicles to promote and sell products and services.” According to Gartner , 100 million shoppers will use AR online and in-store by 2020. Explore AR and VR as storytelling mediums.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Outgrow

MAY 30, 2023

Growth strategy – virality, content marketing, and cohesive storytelling 5. Saksham Sharda: One thing you want to say to Elon Musk for having bought Twitter? But you can see that they’re now winning their customers under like getting all of their right places into Gartner and Forrester waves and quadrants and all that.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Marketing Insider Group

MAY 4, 2021

Instead, improve your storytelling skills. You might think your blog is nuanced because you checked Google News on the topic, but did you see the Twitter beef over the source you used? If you can empower your audience, you’ll close more sales from happier customers with less regret. That means your content can’t be self-serving.

Content Marketing 363

Content Marketing Planning Content Paid Search Agency 363

SnapApp

DECEMBER 5, 2016

It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). 46% of marketers say photography is critical to their current marketing and storytelling strategies. - CMO Council. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Metadata

MARCH 16, 2021

I think my old CEO once said, “Yammer is my Twitter.” And they were sort of dubbed by the media were Twitter for business. So Forrester and Gartner actually ended up adopting the terminology that we coined. My client was actually Gartner. Gartner was my client. Joe Chernov: Sure.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Convince & Convert

FEBRUARY 11, 2016

Gartner predicted that by 2016, 89% of companies would compete mostly on customer experience. If you’ve read The Power of Visual Storytelling , you will know that visuals are a fantastic way to garner attention in a cluttered newsfeed. With consumer attention being the ultimate commodity, a theme has emerged among top companies.

Content 98

Content Social Media Gartner Paid Search Agency 98

Golden Spiral

NOVEMBER 20, 2020

And I really thrived in like all my writing classes, all my English classes, um, ended up taking AP English as a junior and high school and just completely fell in love with storytelling more than just writing. I think, you know, people talk about health, Twitter, healthcare, Twitter, or medical Twitter.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145