The ROI Guy

NOVEMBER 18, 2010

At Gartner, we always opined that “you can’t manage what you haven’t measured,” so I suggest that the first content marketing step should be an inventory of what content already exists. Today’s buyers face several unique challenges that make content marketing ever more important to the successful vendor.

Marketing Management 40

Marketing Management Peer-to-peer Content Marketing Buying Cycle 40

Exo B2B

SEPTEMBER 19, 2017

Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey. Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey. source: Delivering on Marketing’s Promise to Drive Sales, CEB Gartner. here’s how.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

The ROI Guy

NOVEMBER 29, 2010

Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. hours) or vendor-produced content (websites, webcasts, white papers, etc. - All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?).

Social Media 20

Social Media Peer-to-peer Media Wiki 20

Sword and the Script | B2B

DECEMBER 28, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Every year I read and write about dozens of reports on B2B marketing and PR. Just 27% said most vendors are honest most of the time. He wrote, “So 9.5

PR 78

PR Trust Marketing Stats B2B Marketing 78

Sana Commerce

OCTOBER 13, 2023

Looking at customer reviews from various sources like Gartner and G2 , we can get an overview of how customers are comparing platforms to BigCommerce. This is mainly because B2B business requirements vastly differ from one organization to another. What are the alternatives to BigCommerce?

Enterprise Management 52

Enterprise Management Marketing Management B2B Peer-to-peer 52

Hinge Marketing

MAY 1, 2019

According to Gartner , for a large enterprise, your FTEs may translate into teams of marketing technologists with a couple of leaders. Are we trying to convert new customers faster with this technology? Are we trying to do a better job of engaging existing customers? Are we hoping to analyze and predict behavior and conversion rates?

Enterprise Management 93

Enterprise Management Marketing Automation Services Work Management Marketing Management 93

xiQ

AUGUST 8, 2015

But Gartner research (see here and here ) indicates a very different contemporary buying reality. Evaluate: Buyers take a closer look at options uncovered while exploring, again leaning heavily on self-directed search and peer interactions as well as vendor sales representatives. The sales force is more important than ever.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

But Gartner research (see here and here ) indicates a very different contemporary buying reality. Evaluate: Buyers take a closer look at options uncovered while exploring, again leaning heavily on self-directed search and peer interactions as well as vendor sales representatives. The sales force is more important than ever.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. That is, if you use it right. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Message Ads.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line. It delivers a return on investment to the business. This is not true for most marketing programs. Your brand presence gets bigger and more impactful. Higher conversion rates.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Golden Spiral

NOVEMBER 20, 2020

Zoom meetings with peers. You've heard “Content is King.” ” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. gain more clicks. convert more users. and build better customer communities. Our Guests. Taylor Underwood.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62