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Sunday, November 19, 2006
Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Warm them up to the idea of registration with some "meat" from the white paper.
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Friday, February 5, 2010
This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.”. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing.
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Wednesday, July 1, 2009
What prompted Lumension to produce an eBook in addition to white papers? B2B marketers have traditionally used white papers to share content. While they've been effective for lead-generation purposes, white papers tend to be heavy on content, many times replete with marketing jargon and industry terms.
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Wednesday, July 1, 2009
What prompted Lumension to produce an eBook in addition to white papers? B2B marketers have traditionally used white papers to share content. While they've been effective for lead-generation purposes, white papers tend to be heavy on content, many times replete with marketing jargon and industry terms.
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Tuesday, October 14, 2008
Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. quot; "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on. My vote?
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Wednesday, January 28, 2009
Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.
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Monday, July 16, 2007
White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. hours) or vendor-produced content (websites, webcasts, white papers, etc. All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?). hours).
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Friday, October 23, 2009
Gartner has published a report entitled "Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers." How to Craft an Effective Corporate White Paper Strategy. Here is a common question - "How to Craft an effective corporate white paper strategy?" Author : Casey Hibbard.
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Wednesday, August 12, 2009
How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. On the surface it may seem this is a fine approach. Turns out that's not the case.
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Wednesday, August 12, 2009
How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. On the surface it may seem this is a fine approach. Turns out that's not the case.
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