Gartner, Loyalty, Paper, Positioning and Product

Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing

Email Marketing Gartner Peer-to-peer Privacy Policies

Making the Most Out of Your Investments in Marketing Technology

Vision Edge Marketing

APRIL 19, 2018

Adoption of these products has passed the tipping point. Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech. Marketing technology doesn’t create loyalty – it secures it.

Marketing Automation Services

Marketing Automation Services Allocation Planning Budget Programs

How B2B influencer marketing will grow your brand

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4

Work Management

Work Management B2B Marketing Marketing Management Paid Search Agency

3 Steps Financial Services Marketers Need to Take in 2020

Brandpoint

JUNE 18, 2020

Focus on building trust and maintaining customer loyalty by positioning your organizations as a source of empathy and helpful information. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation,” confirms one Gartner report. The best rule of thumb?

Work Management

Work Management Marketing Management Service Planning

CSG Acquires Kitewheel

The Customer

JULY 15, 2021

The acquisition unites respective industry leaders and propels CSG into new industry verticals, unlocking a $10 billion global market growth opportunity that further extends the company’s position in customer experience management. For more information on CSG’s customer engagement solutions, visit [link]. .

Marketing Management

Marketing Management Gartner Forrester Verticals

How B2B Marketers can stay close to their Customers

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. & content reflecting on positive word-of-mouth-marketing (WOMM). This positively impacts brand equity & helps in building brand resonance.

B2B Marketing

B2B Marketing Marketing AI Marketing Management B2B

Asked and Answered: Which Opportunity Scoring Model is Better & Why

Vision Edge Marketing

AUGUST 22, 2023

Pros & Cons of the Buyer Intent for Qualifying New Customer Opportunities Buyer Intent accounts for fit and focuses on analyzing and interpreting behavioral data to identify potential customers who are actively showing interest in a product or service. Why because it is proven to increase conversion rates.

Lead Ranking

Lead Ranking Lead Scoring Marketing Qualified Leads MQL

Five ideas for creating personalized targeting without cookies

ClickZ

AUGUST 16, 2022

That means that if cookies become extinct at some point in the future, the company that retains the most relevant information about its customers will be in the best position to succeed. Start with trust and loyalty. You can do this in many formats, from blog posts to infographics, white papers to podcasts, and much more.

Digital Experience Platform

Digital Experience Platform Personalization Digital Asset Management Industry CMS

What Is the Best Media Mix Placement for Your ABM Strategy?

Madison Logic

MARCH 26, 2024

According to Gartner, 80% of U.S. Distribute your educational content—such as analyst reports, infographics, white papers, and eBooks—across various platforms and websites frequented by your target audience. Display ads and LinkedIn keep your product top-of-mind, creating consistent touchpoints that accelerate engagement.

Account Based Marketing

Account Based Marketing ABM Top of Funnel Webinar Metrics

5 Ways to Improve Customer Relationships Quickly

Zoominfo

JUNE 24, 2018

The most successful companies recognize the impact of positive customer relationships. Gartner predicts that by 2020, a customer will manage 85% of the relationship with an enterprise without interacting with a human ( source ). As products and brands evolve, new questions will continue to pop up.

Enterprise Management

Enterprise Management FAQ Work Management Zoominfo

7 Types of Campaigns That Can Increase Customer Satisfaction and Retention

ClickDimensions

JUNE 2, 2020

A recent Gartner survey found that on average only 18 percent of marketing budgets are focused on customer retention efforts. Cross-sell and upsell campaigns can help introduce your existing customers, who are often easier to sell to than new leads, to your company’s other products or services that they might not be aware of.

Customer Satisfaction

Customer Satisfaction Campaigns Cross-Selling Thought Leadership

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. For the reasons you’ve listed here. For the reasons you’ve listed here.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

Once you get your content marketing strategy going, it’s that positive snowball effect in action. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Take Demandbase for example. Think about it.

Marketing Budget

Marketing Budget Paid Content ROI Marketing & Strategy

Best Practices for Buyer Personas, Influencer Marketing, and Demand Generation in 2020: Key Takeaways from the Digital Branding Summit

Webbiquity

FEBRUARY 11, 2020

Although white papers still have (some) value and are still widely used by marketers, buyers rate them as the most boring type of information. Among other key points from Matt’s presentation: According to Gartner, of all the “leads” in your opt-in list, on average at any given time, 3%-4% are actively in buying mode.

Buyer Personas

Buyer Personas Demand Generation Demand Lead Ranking

B2B Marketing Zone