Gartner Loyalty Paper Positioning 
Martech
MAY 24, 2023
New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.
Vision Edge Marketing
APRIL 19, 2018
Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech. Martech promises improved ROI on customer acquisition and loyalty, in part because technology enables your company to be more customer-centric.
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Brandpoint
JUNE 18, 2020
Focus on building trust and maintaining customer loyalty by positioning your organizations as a source of empathy and helpful information. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation,” confirms one Gartner report. The best rule of thumb?
Sprout Social
DECEMBER 6, 2023
It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 It enhances brand loyalty and trust When B2B brands partner with influencers, they tap into the power of their genuine audience connections. Here’s how. times more than those with digital suppliers.
The Customer
JULY 15, 2021
The acquisition unites respective industry leaders and propels CSG into new industry verticals, unlocking a $10 billion global market growth opportunity that further extends the company’s position in customer experience management. For more information on CSG’s customer engagement solutions, visit [link]. .
Valasys
JANUARY 17, 2020
According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).
The Customer
JULY 20, 2021
Things we think you should be aware of (the latest edition of TheCustomer QT): Still solving for solid data wrangling, Making the case for CVOs, BNPL is much, much bigger than any of us thought, Who’s on the other side of brand loyalty, and Emoji’s as marketing’s silver bullet?? Quick-Take: Some might say brand loyalty is overrated.
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