Customer Experience Simplified
It's All About Revenue
OCTOBER 17, 2016
According to Gartner, 89% of all businesses will compete on customer experience this year. 97% of global consumers cite customer service as important in their brand choice and loyalty. Three out of four people have spent more with a company because of a history of positive experiences. overcomplicating everything. And we marketers take it to a whole new level.
10 People You Should Follow on Twitter if You’re in Marketing
APRIL 11, 2016
If you’re able to sift through the junk on Twitter to get to the gold, you’ll find yourself in a great position to create digital relationships, get first-hand information from thought leaders, and stay on top of all things marketing. Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” Entrepreneur, etc.
The Rise of Virtual Reality and What It Means for B2B Marketers
AUGUST 30, 2016
In fact, Gartner predicts that virtual reality marketing is positioned at a vital transition point, at the beginning of the growth cycle. Key takeaway: Leverage VR to let prospects feel like they’re actually experiencing your products – without visiting a physical location. This is a great opportunity for B2B companies that frequently give product demos. Key takeaway.
10 Customer Experiences You Need To Deliver Today
B2B Marketing Insider
JULY 15, 2015
consumers would pay more for a product or service to ensure superior customer experience. 44% of consumers consider customer loyalty to be a relic of the past (Source: Avaya and BT Research). digital buyers prefer to research products from multichannel retailers on the internet (Source: March 2014 study by UPS, ComScore, and the E-tailing Group). Are you prepared to win it?
If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
Savvy B2B Marketing
APRIL 18, 2011
Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Increased Positive. Company / Brand / Product Affinity. Benchmark Lift to Product / Service Awareness. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Direct Sales.
6 Essential Skills Every CMO Should Have in 2015
FEBRUARY 24, 2015
What was once a position reserved for creatives and strategists has evolved to include technical aspects and data science elements. Research from IBM reveals that enterprises where the CMO and CIO worked well together were likely to see a 76 percent increase in revenues and profitability, and research from Gartner states the CMO may have a bigger IT budget than that of the CIO.
4 tips for generating more return business in any industry
DECEMBER 26, 2014
Gartner has found that for most brands, 80% of your future income will come from your existing customer base. However, what many companies fail to realize is bonus programs don’t entail giving away your product for free. Many business experts believe that giving away or significantly discounting your product can devalue your brand. Sounds like an all-around win, right?
Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
SEPTEMBER 12, 2014
In a broader sense, Google sought to remove the need for a physical wallet altogether by allowing consumers to store credit cards, bank account information, gift cards, coupons, customer loyalty cards etc. Gen Xers – At a recent family barbeque, I made the mistake of suggesting that Apple products are overpriced and not really technologically superior to Android/HP/Microsoft/etc.
Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
DECEMBER 23, 2010
Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and engage new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, cost savings and more. They do if they are.
Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
OCTOBER 11, 2010
Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Frugalnomics in Full Effect: Forrester and Gartner.
7 Essentials of Your B2B Customer Self-Service Strategy
AUGUST 13, 2015
That is a prediction 1 by analysts at Gartner, Inc. The actual sale itself goes through a fine filter of several decision makers with their own, hard-nosed wish lists of what they want the purchased product or service to deliver. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. Building customer loyalty is anything but an easy task.
Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for.
APRIL 21, 2010
Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated? Less than two incremental deals on average were needed in order to realize positive cash-flow on the tools investment. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.