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| | ACT-ON
APRIL 11, 2016 [Gartner, Loyalty] 10 People You Should Follow on Twitter if You’re in Marketing
If you’re able to sift through the junk on Twitter to get to the gold, you’ll find yourself in a great position to create digital relationships, get first-hand information from thought leaders, and stay on top of all things marketing. Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” Entrepreneur, etc.
| | B2B MARKETING INSIDER
JULY 15, 2015 [Gartner, Loyalty] 10 Customer Experiences You Need To Deliver Today
consumers would pay more for a product or service to ensure superior customer experience. 44% of consumers consider customer loyalty to be a relic of the past (Source: Avaya and BT Research). digital buyers prefer to research products from multichannel retailers on the internet (Source: March 2014 study by UPS, ComScore, and the E-tailing Group). Are you prepared to win it?
APRIL 11, 2016 | ACT-ON
[Gartner, Loyalty] 10 People You Should Follow on Twitter if You’re in Marketing
OCTOBER 15, 2015 | MODERN B2B MARKETING
[Gartner, Loyalty] 5 Ways to Focus Your Marketing Efforts on the Customer Experience
AUGUST 13, 2015 | LEADERSHIP
[Gartner, Loyalty] 7 Essentials of Your B2B Customer Self-Service Strategy
JULY 15, 2015 | B2B MARKETING INSIDER
[Gartner, Loyalty] 10 Customer Experiences You Need To Deliver Today
FEBRUARY 24, 2015 | HUBSPOT
[Gartner, Loyalty] 6 Essential Skills Every CMO Should Have in 2015
DECEMBER 26, 2014 | BIZNOLOGY
[Gartner, Loyalty] 4 tips for generating more return business in any industry
| | MODERN B2B MARKETING
OCTOBER 15, 2015 [Gartner, Loyalty] 5 Ways to Focus Your Marketing Efforts on the Customer Experience
Author: Yifat Mor According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty, and advocacy. In the past, the responsibility of the customer experience has typically been divvied up between customer support, product, and other departments.
| | SAVVY B2B MARKETING
APRIL 18, 2011 [Gartner, Loyalty] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Increased Positive. Company / Brand / Product Affinity. Benchmark Lift to Product / Service Awareness. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Direct Sales.
| | BIZNOLOGY
DECEMBER 26, 2014 [Gartner, Loyalty] 4 tips for generating more return business in any industry
Gartner has found that for most brands, 80% of your future income will come from your existing customer base. However, what many companies fail to realize is bonus programs don’t entail giving away your product for free. Many business experts believe that giving away or significantly discounting your product can devalue your brand. Sounds like an all-around win, right?
| | HUBSPOT
FEBRUARY 24, 2015 [Gartner, Loyalty] 6 Essential Skills Every CMO Should Have in 2015
What was once a position reserved for creatives and strategists has evolved to include technical aspects and data science elements. Research from IBM reveals that enterprises where the CMO and CIO worked well together were likely to see a 76 percent increase in revenues and profitability, and research from Gartner states the CMO may have a bigger IT budget than that of the CIO.
SYNECORE | FRIDAY, SEPTEMBER 12, 2014 [Gartner, Loyalty] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
In a broader sense, Google sought to remove the need for a physical wallet altogether by allowing consumers to store credit cards, bank account information, gift cards, coupons, customer loyalty cards etc. Gen Xers – At a recent family barbeque, I made the mistake of suggesting that Apple products are overpriced and not really technologically superior to Android/HP/Microsoft/etc. Research firm Gartner predicts the mobile payment transactions market will reach $507 billion in this year, although almost all of this revenue will be derived from SMS text payment solutions. MORE >>
TOM PISELLO | THURSDAY, DECEMBER 23, 2010 [Gartner, Loyalty] Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and engage new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, cost savings and more. This includes promoting and participating in collaborative discussions and engaging users in collaborative product reviews, shared designs and innovation. Frugalnomics in Full Effect: Forrester and Gartner. MORE >>
LEADERSHIP | THURSDAY, AUGUST 13, 2015 [Gartner, Loyalty] 7 Essentials of Your B2B Customer Self-Service Strategy
That is a prediction 1 by analysts at Gartner, Inc. The actual sale itself goes through a fine filter of several decision makers with their own, hard-nosed wish lists of what they want the purchased product or service to deliver. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. Building customer loyalty is anything but an easy task. By predicting issues your customers may face, you can plan for positive outcomes and make answers available before the questions come to you. supported by statistical evidence of this trend. MORE >>
TOM PISELLO | MONDAY, OCTOBER 11, 2010 [Gartner, Loyalty] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved. Frugalnomics in Full Effect: Forrester and Gartner. MORE >>
TOM PISELLO | WEDNESDAY, APRIL 21, 2010 [Gartner, Loyalty] Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for.
• Used to evolve direct and channel sales professionals from antiquated features / function / price selling, to modern solution selling techniques, Alinean value-based interactive sales tools have been proven to reduce the time it takes to develop credible assessments and business cases from days to an hour or less, reduce discounting and increase deal size by 20%, reduce sales cycles by 30-40%, drive channel partner loyalty, and increase the competitive success rate of proposals by over 60%. Frugalnomics in Full Effect: Forrester and Gartner. Do White Papers Still Engage? MORE >>