Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Marketing Graham

SEPTEMBER 1, 2021

LinkedIn – If they don’t respond to your emails, contact them on LinkedIn. LinkedIn is also a great source of sales data. Connector (Zapier) – The brain that connects Pipedrive, Mailshake and LinkedIn. YouTube – Different people consume information in different ways. 6 Get Listed.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

nDash

DECEMBER 23, 2021

Examples of this year’s speakers include Social Media Examiner’s founder, Michael Stelzner, leading YouTube strategist, Tim Schmoyer, and the Chief Content Officer at MarketingProfs, Ann Handley. Host: Gartner. LEADSCON 2022. When: March 21 – 23, 2022. Where: The Paris, Las Vegas. Host: Access Intelligence, LLC.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Brandpoint

JUNE 18, 2020

All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation,” confirms one Gartner report. Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates. Full use of social media.

Work Management 118

Work Management Marketing Management Service Planning 118

Valasys

JULY 31, 2020

Gartner has recognized NewsCred as a leader in the marketplace. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: The post NewsCred’s Content Marketing Studio and Services Acquired By Industry Drive appeared first on Valasys Media. About NewsCred.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. According to the research by Gartner, IT spending is projected to hit $3.9 Facebook, LinkedIn, Twitter, etc.). Video Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Martech Advisor

DECEMBER 19, 2019

Gartner predicts that 30% of the searches will be screenless by 2020, while comScore ’s prediction says it could reach up to 50%. For many how-to queries, Google displays YouTube videos as featured snippets before the rest of the organic results. Tell us on LinkedIn , Facebook , or Twitter. Optimize for Voice Search.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. According to a report by Gartner, B2B marketers generate a meager of 19.4%

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Ledger Bennett

DECEMBER 30, 2020

According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. Maximize traffic and views To maximize traffic and views, promote your video on social platforms such as LinkedIn, Twitter and Facebook. Publish video that gets found Publish video on searchable platforms (e.g.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. There are 100 hours of video uploaded to YouTube every minute. ( . – eNewsletters (60%). – White papers and research reports (59%). TopRank ). Just 55% use Google+.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Martech Advisor

SEPTEMBER 11, 2019

The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube. Gen Z is active on Snapchat, YouTube, or Instagram. Write to us on Twitter or LinkedIn or Facebook ; we’re always listening!

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Valasys

FEBRUARY 28, 2020

This indexing of the popularity of the effectiveness of brands is solely based on insights derived from social media channels, engagement on blogs, news sites, Twitter, YouTube Channels, chat forums, etc. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. .

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Outbrain

APRIL 20, 2020

At the Gartner Digital Marketing Conference in 2017, research leaders presented how voice search is seeing an ever-increasing share of search volume. Making Connections Through LinkedIn. LinkedIn is a hub for professionals in different fields, where you can make meaningful connections. Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Valasys

APRIL 15, 2020

Moreover, research from Gartner shows that executing an effective lead nurturing campaign strategy can save nearly 80% of your direct mail budget and bring 10% or more increase in revenue over a period of 6 to 9 months. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Heinz Marketing

MARCH 7, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. By Matt Heinz , President of Heinz Marketing.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

The Effective Marketer

MAY 27, 2015

Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn. Youtube can be a good source of information to catch product demos and reviews. There you can search competitor employees by title and start forming an idea of how the company is organized.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Top Rank Marketing

JULY 28, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. Thank you for taking the time to join us for this week’s Elevate B2B Marketing News, and please come back again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

Twitter 53

Twitter B2B Marketing B2B Paid Search Agency 53

Top Rank Marketing

DECEMBER 4, 2023

Gartner’s insight that “Data-driven marketing strategies can help to target and re-target the ideal customer” is particularly relevant in crafting content that resonates with specific business audiences.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Sprout Social

OCTOBER 4, 2022

In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Improved LinkedIn post sharing for a better user experience. As the world’s largest professional network , LinkedIn is a crucial platform for sharing thought leadership and company news.

Paid Content 83

Paid Content Budget Programs Brand Identity Branding 83

Marketing Insider Group

FEBRUARY 9, 2021

Check out research papers by Forrester and Gartner. Share your content on social media, YouTube, and SlideShare. Consider paying to boost your posts on Facebook or create targeted ads on LinkedIn. Develop a video and embed it on your website and share it on Vimeo and YouTube. Conduct customer research.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Outgrow

SEPTEMBER 30, 2022

Dan has previously worked with clients like GBH (Boston’s NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. Should we do YouTube, TikTok, Instagram, or LinkedIn?” ” If they’re B2C, absolutely TikTok and YouTube, and Instagram only if they have extra resources.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Zoominfo

JULY 14, 2023

For example, B2B customers are likely more active on Linkedin compared to other social media channels, like Snapchat. Research by Gartner found that 60% of respondents prefer an integrated approach to selecting technology. Which channels had the best performance rates based on your success metrics?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Hubspot

NOVEMBER 16, 2012

Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing , making it the top area marketers would invest in for 2012. It's no surprise then, that 87% of online marketers use video content , according to Outbrain's State of Content Marketing.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Single Grain

MARCH 9, 2021

Lastly, promote your content on B2B niche platforms and community websites, including LinkedIn , to reach more customers and drive more traffic to your website. Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. PPC and social ads.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 100

Heinz Marketing

SEPTEMBER 13, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are joining live on LinkedIn, let’s see we got LinkedIn, YouTube, Facebook. We are doing this as a live LinkedIn with VideoNow. Seller three connects with them on LinkedIn.

B2B Sales 111

B2B Sales Cross-Selling Work Management Enterprise Management 111

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

DealSignal

MARCH 7, 2023

Social media Your potential customers are highly likely to have a social media presence, with a variety of platforms at their disposal, such as LinkedIn, Twitter, or YouTube. This information alone can be incredibly valuable, allowing you to reach out to them directly through the platform. This differs depending on the vendor.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

JUNE 1, 2020

The first-ever definition of SaaS was given by Gartner as follows: “Software that is owned, delivered, and managed remotely by one or more providers”. LinkedIn , for example, leveraged upon this exclusivity model by making a social networking site, exclusively for professionals. Also, Google did the same when they came up with Gmail.

Paid Content 64

Paid Content Work Management Marketing Management Lead Ranking 64

Single Grain

JULY 14, 2020

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. Step 3: A salesperson will analyze the visitor’s data and say something like, “ Hey, I noticed you downloaded this YouTube guide. Let’s look at a real-life example to better understand sales motions and how it helps SaaS businesses.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

EveryoneSocial

OCTOBER 26, 2021

Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.) Content Platforms (Youtube, Apple Podcasts, etc.) Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

KEO Marketing

JULY 5, 2017

The Gartner CMO Spend Survey 2016-2017 of 300 marketing professionals notes that marketing budgets made up 12% of company revenue. Content that is compatible with Twitter, LinkedIn and Facebook, because these social media networks are where people consume, spread, and discover content. Visual content including photos and videos.

Trends 48

Trends Allocation Planning Marketing Budget 48

Inbox Insight

APRIL 23, 2019

For example ‘Twitter’, ‘Inbox Insight’, ‘LinkedIn’, ‘Facebook’, ‘YouTube’…etc. In fact, Gartner predicts technology that recognizes customer intent, is so powerful that it will enable digital businesses to increase profits by up to 15% by 2020 ( Optimizely ). This can be referred to as digital body language or digital footprint.

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

Inbox Insight

AUGUST 29, 2017

– Every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube ( Source ). – Gartner. – 94% of B2B marketers use LinkedIn as part of their content strategy ( Content Marketing Institute ). . – The demand for infographics has increased 800% in the past year.

Stats 40

Stats Content Marketing Planning Emarketing 40